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DEEP DIVE | Building Marketing Knowledge Agents: How LS3P, EUA, and Muller Engineering Are Putting Knowledge to Work with Synthesis

Featured Guests

Katie Robinson, Chief Marketing and Knowledge Officer, LS3P
AJ Zandt, Marketing Specialist and Content Writer, EUA
Shayna Lindeman, Senior Communications Specialist, Muller Engineering

Webinar Summary

AEC marketing teams have spent years building and maintaining some of the richest knowledge collections inside their firms: structured CRM data, employee resumes, project descriptions, proposal language, client testimonials, past proposals, market research, and insights captured from subject matter experts.

Synthesis Knowledge Agents offer a new way to put all of that knowledge to work by helping marketing teams find, connect, and apply what their firms already know. The result can be faster workflows, stronger content, and fewer repetitive demands on both marketing teams and the subject matter experts they rely upon.

In this 90-minute webinar, Katie Robinson, Chief Marketing & Knowledge Officer at LS3P; AJ Zandt, Marketing Specialist and Content Writer at EUA; and Shayna Lindeman, Senior Communications Specialist at Muller Engineering, shared the marketing knowledge agents their firms are building and using as participants in the Synthesis Knowledge Agents beta.

Through three 15-minute case studies, they demonstrated real-world agents designed to support marketing, business development, and communications. Their examples showed how firms are using knowledge agents to reduce repetitive work, uncover relevant experience and evidence, and give marketing teams a stronger starting point for creating thoughtful, tailored content.

We explored:

  • How firms are identifying high-value opportunities for marketing knowledge agents

  • How agents help teams research RFPs, surface hard-to-find project evidence, and turn it into stronger proposal language, resumes, and qualifications

  • How agents can reduce repetitive work and make the day-to-day experience of marketing professionals more productive and rewarding

  • How agents can reduce demands on subject matter experts, allowing them to spend more time on billable work and serving clients

  • How firms are structuring grounding knowledge and instructions to produce useful, trustworthy results

  • What marketing teams are learning as they build, refine, and introduce agents within their firms

  • Where human expertise and judgment remain essential

  • How agent ownership and content stewardship may reshape the role of AEC marketing teams

Following the presentations, Susan Strom, Chief Client Officer at Knowledge Architecture, facilitated an open conversation with the speakers and audience about what it takes to build useful agents, what these early implementations are revealing, and where marketing knowledge agents may go next.

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WEBINAR | Product Update: The Future of Synthesis

Featured Guests

Christopher Parsons, Founder and CEO, Knowledge Architecture

Webinar Summary

Over the last two years, Synthesis has evolved from a social intranet into an integrated knowledge, learning, and AI platform for AEC firms.

In this webinar, I shared the next phase of that evolution and demonstrated how new Synthesis LMS, AI, and integration capabilities are coming together to help firms put their knowledge to work.

We explored:

  • How the Search Connector API enables firms and technology partners to build custom connectors and bring more firmwide knowledge into Synthesis

  • How firms are using Synthesis Knowledge Agents across informational, creation-based, and process-based use cases

  • How the Synthesis MCP Server connects Claude, ChatGPT, Copilot, and other compatible AI platforms to a firm’s knowledge and learning foundation in Synthesis

  • How Assignments, Recommendations, and Notifications in Synthesis LMS will help firms deliver the right learning to the right people at the right time

  • How SCORM support in Synthesis LMS will allow firms to centralize access to courses from learning-content partners and the course-authoring platforms they choose

  • The emerging vision for the Synthesis Knowledge Marketplace, which will bring trusted industry expertise into a firm’s knowledge, learning, and AI ecosystem

This session is useful for current Synthesis clients, firms evaluating Synthesis, and AEC leaders responsible for knowledge management, learning and development, technology, AI, and digital transformation.

Enjoy!

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WEBINAR | Launching Synthesis @ SMRT

Featured Guests

Nicole Rogers, Senior Principal and Director of Architecture
Graham Parker, Knowledge Manager

Webinar Summary

What changed when SMRT Architects & Engineers implemented Synthesis wasn't just the platform. It was the mindset.

After four intranet iterations spanning nearly two decades — from hand-coded HTML to ThoughtFarmer to SharePoint — SMRT, a 130-person integrated architecture and engineering firm based in Portland, Maine, made a different kind of commitment. They decided that internal work is real work, that their firm is a worthy client, and then treated their Synthesis implementation accordingly.

Nicole Rogers served not just as executive sponsor, but as principal in charge. Graham Parker, who had already proven the ROI of data-driven process improvement on the accounting side of the business, moved into a dedicated knowledge management role. A project number was created in Deltek. Hours were tracked on timesheets. The implementation got the same rigor and attention SMRT gives its external clients and the results showed.

That investment didn't end at go-live. Nicole has continued to drive adoption at the senior leadership level because SMRT understands that launching Synthesis is just the beginning, not the finish line. Meanwhile, Graham has expanded his work into AI, helping build the digital knowledge foundation that makes tools like Synthesis Knowledge Agents and AI Search valuable. 

Knowledge management can't be the ninth thing on somebody's to-do list in the AI era. SMRT's story is a case study in what happens when it isn't.

In this webinar, Nicole Rogers, Senior Principal and Director of Architecture, and Graham Parker, Knowledge Manager, share their firm's story — from the organizational shifts that unlocked knowledge management to a live look at where they're headed with AI and learning management.

We explore:

  • How treating the Synthesis implementation like a real client project changed the outcome

  • The change management and internal marketing work that drove adoption before, during, and after launch

  • How Nicole's continued executive sponsorship keeps the platform alive and growing past go-live

  • How and why Graham moved from the finance team to a dedicated knowledge management role 

  • What it takes to build the digital knowledge foundation that enables AI agents to actually deliver value

  • A live tour of CALVIN, SMRT's Synthesis platform, and a look at their early work with Synthesis Knowledge Agents and LMS

If your firm has struggled to give its knowledge management program real momentum, SMRT's story offers an honest, hard-won perspective on what it actually takes: the right investments in mindset, people, process, and culture — alongside the right technology.

Enjoy!

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WEBINAR | Synthesis Knowledge Agents: Live Demo + Insights from the Private Beta

Featured Guests

Christopher Parsons, Founder and CEO, Knowledge Architecture

Webinar Summary

Knowledge agents are emerging as one of the most promising applications of AI for AEC firms—helping teams accelerate learning, scale expertise, and streamline workflows.

In this webinar, Christopher Parsons, Founder and CEO of Knowledge Architecture, will provide a live demonstration of Synthesis Knowledge Agents, showing how agents are created, refined, and deployed to solve real business problems.

Along the way, Christopher will share what we're learning from firms participating in the Synthesis Knowledge Agents private beta, highlighting the patterns and strategic insights emerging from early adoption.

We'll explore:

  • A live demonstration of Synthesis Knowledge Agents, including how to create and refine agents from scratch

  • Real-world examples spanning informational, creation-based, and process-based use cases

  • The progression from informational AI assistants to workflow-transforming knowledge agents

  • The common characteristics shared by firms making the fastest progress with knowledge agents

  • How firms are capturing and structuring knowledge to power more capable agents

  • Where knowledge agents are headed and what that means for AEC firms

This session offers a practical look at how knowledge agents are evolving and what early adopters are teaching us about the future of AI-enabled work in AEC firms.

Enjoy!

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WEBINAR | Designing Modern Learning Experiences at Lionakis and Fuscoe

Featured Guests

Kristina Williams, Design Technology Director at Lionakis
Brandon Norton, Senior Multi-Media Manager at Fuscoe Engineering

Webinar Summary

As AEC firms rethink how knowledge and expertise are shared internally, learning is beginning to move beyond traditional training formats. Instead of relying solely on live sessions or long recordings, firms are increasingly designing learning experiences that are shorter, more flexible, on-demand or hybrid, and accessible in the flow of work.

This shift is being accelerated in the Knowledge Architecture community by Synthesis, a platform built for Modern Learning Organizations, that combines intranet knowledge, learning management systems, AI-powered search, and knowledge agents to enable employees to discover and apply expertise exactly when they need it.

In this webinar, Kristina Williams, Director of Design Technology at Lionakis, and Brandon Norton, Senior Multi-Media Manager at Fuscoe Engineering, shared how their firms are designing modern learning experiences that take advantage of this new paradigm.

Each presented a case study of a high-priority learning experience their firm is building or modernizing—experiences designed not only for formal learning, but also to support self-directed exploration, knowledge reuse, recall, and AI-powered discovery through Synthesis.

We explored:

  • How firms are identifying high-value opportunities to modernize learning experiences

  • How learning content is being structured for both human learning and AI-powered retrieval

  • How on-demand courses and hybrid learning experiences are designed to support self-directed learning

  • What early feedback firms are receiving from staff using these new formats

  • Lessons learned from the first generation of modern learning experiments

  • What these efforts may mean for the future of knowledge management, learning, and firmwide expertise development

Each speaker shared a 20-minute case study, followed by discussion and open Q&A.

This session offered a practical look at how firms are beginning to redesign learning experiences for a new era—one where knowledge, learning, AI search, and knowledge agents work together to help employees access the right expertise at the right time.

Enjoy!

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WEBINAR | Unlocking Collective Intelligence with AI Search and Knowledge Management @ MBH Architects

Featured Guests

Hillary Thompson, Principal

Webinar Summary

As AI-powered search and learning tools become more capable, their effectiveness depends on something far more fundamental: the quality, structure, and completeness of a firm’s knowledge foundation.

Over the past year, MBH Architects has advanced a series of focused initiatives to strengthen how knowledge is captured, structured, and maintained across the firm. What began as a small proof of concept quickly expanded into a broader effort spanning marketing, studio-level practice knowledge, structured project data, and now firmwide learning.

In this webinar, Hillary Thompson, Principal at MBH Architects, shares how MBH is deliberately investing in its knowledge foundation to enable better AI outcomes, improve access to expertise, and create a continuous pipeline connecting project experience, institutional knowledge, and learning.

We explore:

  • How MBH scoped and executed targeted knowledge capture initiatives to demonstrate early, measurable value

  • How capturing practice knowledge, studio standards, and best practices is becoming essential groundwork for smarter retrieval and collaboration

  • The role of structured project data in unlocking new possibilities for search, storytelling, and institutional insight

  • How MBH is beginning to translate project experience and expertise into scalable learning through Synthesis LMS

  • Practical strategies for communicating value, building momentum, and sustaining long-term knowledge management initiatives

This session offers a practical, behind-the-scenes look at how one firm is strengthening its knowledge infrastructure to ensure the right knowledge reaches the right person at the right time—and how that foundation is enabling the next generation of AI-powered knowledge and learning.

Enjoy!

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WEBINAR | Real-World AI for AEC: How 5 Firms Are Creating Business Value through Knowledge Management

Featured Guests

Christopher Parsons, Founder and CEO, Knowledge Architecture

Webinar Summary

Are you taking advantage of the data gold mine your AEC firm is sitting on? Is the institutional knowledge of your firm’s most valuable professionals available to others? Christopher Parsons of Knowledge Architecture shares 5 “We Gotta Try That!” examples of AEC firms applying an Intranet + AI Search solution to unlock the full value of their in-house knowledge:

  • BWBR created a healthcare upskilling series with 18 learning modules, best practice guides, and expert-curated content. AI search makes it all accessible to new hires so they can quickly get answers to their questions.

  • Turner Fleischer combined structured standards, #TechTalk videos, a searchable eTutor library, and an internal learning academy to build a robust KM foundation. AI search delivers just-in-time answers that support technology adoption at scale.

  • Boulder Associates uses expert interviews to capture knowledge, such as seismic compliance strategies and Bluebeam project workflows. AI search then surfaces this expertise so project teams can get answers and connect directly with in-house experts.

  • Bora Architecture & Interiors built a digital twin of their sustainability lead, Corey Squire, by integrating his best practices, project reflections, and even his book into their intranet. AI search (aka “Robo Corey”) now helps employees find standards, strategies, and subject matter experts for sustainable design decisions.

  • Shepley Bulfinch created a comprehensive onboarding knowledge ecosystem, answering questions such as “How do I get staffed on projects?” or “Who knows Affinity Photo in Houston?” in the flow of work. AI search allows access to answers long after orientation.

Enjoy!

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BEHIND THE SCENES | How We Built Synthesis AI Search

Featured Guests

Christopher Parsons, Founder and CEO of Knowledge Architecture
Sean Mahan, Director of Software Engineering, Knowledge Architecture

Webinar Summary

Ever wonder how AI solutions actually work?

In this behind-the-scenes session, Christopher Parsons (Founder and CEO) and Sean Mahan (Director of Software Engineering) share how Knowledge Architecture designed and built Synthesis AI Search, tracing its evolution through multiple generations of design and engineering. You’ll see the real problems they set out to solve, the obstacles they overcame, and the lessons they learned along the way.

This is a deep dive for the curious—ideal for anyone who wants to understand how AI retrieves, reasons, and improves over time. We explore architecture diagrams and code concepts in plain language, connecting each layer of the system back to design strategy and business outcomes.

By understanding how AI search works, you’ll also gain insight into how to capture and structure knowledge more effectively, helping your firm better connect the right person to the right knowledge at the right time.

We close with a look ahead at how Synthesis AI Search is laying the foundation for knowledge agents—AI-powered assistants that will help your firm make better use of its collective knowledge, streamline workflows, and accelerate learning.

Enjoy!

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LEARNING LAB | How Learning & Development, Knowledge Management, and Marketing Drive Growth and Attract Talent at Shive-Hattery

Featured Guests

Greg S. Kanz, Marketing Director, Shive-Hattery
Amy Anderson, Knowledge Manager, Shive-Hattery

Webinar Summary

Shive-Hattery is redefining its value proposition by placing expertise at the heart of its growth and recruitment strategy. By aligning learning and development, knowledge management, recruiting, and marketing, the firm accelerates business development while positioning itself as a destination employer.

In this session, Marketing Director Greg Kanz and Amy Anderson, Knowledge Manager, share how Shive-Hattery is leveraging initiatives like Shive-Hattery University, AI-powered internal search, and firmwide knowledge-sharing efforts to scale expertise and deepen collaboration. They also highlight programs like the Emerging Professionals Program, designed to engage early-career staff in meaningful, hands-on learning.

Watch and learn how this integrated approach supports business growth and talent attraction, creating a culture where learning fuels long-term success.

Enjoy!

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INTRANET TOUR | Refabricating DSX: How Diamond Schmitt Is Evolving Its Knowledge Platform for AI Search + Learning

Featured Guests

Jeanette Parker, Director of Knowledge Management
Wendy Gomoll, Manager, Knowledge Management
Sam Horton, Learning and Development Manager

Webinar Summary

In this webinar, you’ll see how Diamond Schmitt is strategically evolving their knowledge platform to capitalize on emerging capabilities in AI-powered search and learning management.

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DEEP DIVE | KM 3.0: Connecting People to Knowledge and Expertise in the Flow of Work

Featured Guests

Christopher Parsons, Founder and CEO of Knowledge Architecture

Webinar Summary

AEC firms have spent decades building intranets, capturing knowledge, and encouraging collaboration. Now, with the rise of AI, that foundation is paying off in powerful new ways. Welcome to KM 3.0—an era where knowledge isn’t just captured and shared, but delivered in the flow of work.

In this webinar, Christopher Parsons, Founder and CEO of Knowledge Architecture, shares five in-depth case studies that show how Synthesis AI Search is helping firms unlock the full value of their knowledge.

Each case study shows how foundational KM investments—standards, best practices, on-demand learning, expert interviews, and onboarding guides—are now amplified through AI search to deliver just-in-time answers and connect people to expertise when it matters most:

  • BWBR created a healthcare practice upskilling series with 18 learning modules, best practice guides, and expert-curated content. AI search makes it all accessible to new hires in the flow of work so they can quickly get answers to questions such as “What’s an onstage/offstage layout?” or “What’s important in an imaging suite?”

  • Turner Fleischer combined structured standards, #TechTalk videos, a searchable eTutor library, and a full internal learning academy to build a robust KM foundation. AI search delivers just-in-time answers that support technology adoption at scale—from BIM workflows to laser scanning and Grasshopper questions.

  • Boulder Associates uses expert interviews to capture deep, tacit knowledge, such as seismic compliance strategies and Bluebeam project workflows. AI search then transcribes, summarizes, and surfaces this expertise so project teams can get answers or connect directly with in-house experts as needed.

  • Bora Architecture & Interiors built a digital twin of their sustainability lead, Corey Squire, by integrating his best practices, project reflections, and even his book into their intranet. AI search (aka “Robo Corey”) now helps employees find standards, strategies, and subject matter experts for sustainable design decisions on demand.

  • Shepley Bulfinch created one of the most comprehensive onboarding knowledge ecosystems in our client base, answering questions such as “How do I get staffed on projects?” or “Who knows Affinity Photo in Houston?” in the flow of work. AI search allows their employees to get answers to their questions long after orientation. 

Join us as we explore these real-world examples of cultural and process shifts that have helped AEC firms fully realize the promise of KM 3.0.

Enjoy!

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AI SEARCH FORUM | Unlocking the Power of Synthesis AI Search

Featured Guests

Jim Martin, Vice President, CIO, Shepley Bulfinch
Jess Purcell, Design Technology Manager, Shepley Bulfinch
Kathy Schumann, Employee Experience and Communications Director, Mead & Hunt
Andy Knauf, Chief Information Officer, Mead & Hunt
Gillian Hutchison, Global Project Operations Director, RIOS

Webinar Summary

We’re excited to bring together three leading AEC firms—Shepley Bulfinch, Mead & Hunt, and RIOS—for a deep dive into how they are leveraging Synthesis AI Search to transform knowledge discovery, streamline workflows, and drive firm-wide adoption.

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AI SEARCH DEEP DIVE | Preparing EUA for Synthesis AI Search

Featured Guests

Andrea Moede, Knowledge Specialist

Webinar Summary

We are pleased to share how Andrea Moede, Knowledge Specialist at Eppstein Uhen Architects (EUA), is transforming Connect, EUA’s Synthesis intranet, to fully harness the power of AI Search in order to reduce the amount of time employees spend searching for information, improve productivity, and elevate employee engagement.

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INTRANET TOUR | Enhancing the Employee Experience @ Mead & Hunt

Featured Guests

Kathy Schumann, Employee Experience + Communications Director
Jennifer Folmer, Knowledge Manager

Webinar Summary

We are pleased to share this Intranet Tour of The Station, Mead & Hunt’s Synthesis 6 intranet. Our tour guides will be Kathy Schumann, Employee Experience + Communications Director and Jennifer Folmer, Knowledge Manager.

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