Types of Information Collected
Knowledge Architecture may collect information from you when you visit the Web Properties, or information that is provided on your behalf on Synthesis and Synthesis Mobile.
Personal Information: The types of personal information we collect may include, among other things (collectively, “Personal Information”): (1) contact information (e.g., name, address, phone number, email address); (2) demographic information (e.g., date of birth, gender); (3) your physical location; and (4) information or content from your mobile phonebook, microphone and camera sensor data, or your photographs. We do not collect your financial data, payment information, or government identification numbers.
Usage Information: The types of usage information we collect may include, among other things (collectively, “Usage Information”): (i) Internet Protocol (or IP) address, protocol and sequence information; browser language; browser type; domain name system requests; browsing history; number of clicks; hypertext transfer protocol headers; application client and server banners; and operating system fingerprinting data; and (ii) MAC address, device ID/UDID, or similar device-specific code used for tracking purposes and/or marketing/advertising purposes.
How Information Is Collected
We may collect Personal Information and Usage Information about you from the following sources:
- information we receive from you, or on your behalf, through forms you complete, or if you contact us, for example to raise a query;
- information we receive when you download and register for Synthesis Mobile, or when an account is created on your behalf on the Web Properties;
- information we receive from your computer or mobile device;
- information we receive from other sources, as permitted by applicable laws, rules and regulations; and
- information we receive from you, even if we have not requested such information and the information is not information that we normally collect.
The Web Properties may now or in the future permit the submission of various forms of content submitted by you and other users, such as materials, statements, reviews, ratings, opinions, documents, images, graphics, logos, designs, videos, text files, audio files, and comments (collectively, “User Content”) and the hosting, sharing, downloading, publishing and/or republishing of such User Content. We allow you and your employees and personnel to electronically submit User Content using our Web Properties, and we allow you to create user accounts for use in connection with the Web Properties on behalf of your employees and personnel (each, a “User Account”).
Additional Ways that Information is Collected Through the Web Properties
Browser Log Files: Our servers may automatically log each visitor to the Web Properties and collect and record certain Usage Information about each visitor. The Usage Information reveals nothing personal about the user and includes only the generic information described in the definition of “Usage Information.” We may use this information to examine our traffic in the aggregate, but we do not collect and evaluate this information for individuals or use such information for marketing purposes.
We may now or in the future use analytics tools and other third party technologies, such as Google Analytics, to collect non-personal information in the form of various usage and user metrics when you use our Web Properties and/or services. These tools and technologies may collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information. You may opt out of Google Analytics by visiting the Google Analytics opt-out page. You may view a list of other third party service providers who collect information, and/or opt-out of such collection of information about you, by visiting http://www.networkadvertising.org/choices/ or http://www.aboutads.info/choices/.
Web Beacons: Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as Web Beacons (sometimes referred to as ‘clear gifs’). Web Beacons collect only limited information that includes a cookie number, time and date of a page view, and a description of the page on which the Web Beacon resides.
iBeacons and Geolocation: While using certain features of one or more of the Web Properties, we may now or in the future choose to track the physical location of your mobile device or web browser to send you information that is relevant to you, if you grant us permission at the time we seek to collect such information. WiFi and IP addresses received from your browser or device may be used to determine your approximate location. Precise GPS location from mobile devices is collected only with your permission.
Use of Collected Information
The Personal Information and Usage Information that we collect may be used for three main purposes:
- To enable the features of the Web Properties, including, but not limited to setting up and managing your User Account, our processing your requests for information, and/or providing support services and other services to you;
- To improve the Web Properties and to enable us to provide services to you and develop new features, functionality and services, and otherwise for our internal business purposes; and
- To communicate with you and to inform you about our products, services, and features. We may send you and keep you updated with information about existing and new services, products, features and educational events by email, telephone, mail, or by means of any other contact details you provide to us. We may use your contact information or other Personal Information for our own marketing or advertising purposes. Information shared through Synthesis and Synthesis Mobile is not collected for third party marketing or advertising purposes.
When Information Is Disclosed
We reserve the right to transfer your Personal Information, as well as any information about or from you, in connection with the merger, sale or other disposition of all or part of our business and/or assets. We cannot make any representations regarding the use or transfer of your Personal Information or other information that we may have in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of creditors, and you expressly agree and consent to the use and/or transfer of your Personal Information or other information in connection with a sale or transfer of some or all of our assets in any of the above described proceedings. Furthermore, we cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties that receive any of the information that is disclosed to us.
We always have the right to disclose information about Specified Users collected using Synthesis and Synthesis Mobile to the Controller or other specifically authorized representative of the company, who is our customer, or as specifically directed by you in an agreement or other instructions. We may now or in the future disclose information, including Personal Information and/or Usage Information, about Specified Users to the Controller, or other specifically authorized representatives of the company that operates the company’s Synthesis intranet and Synthesis Mobile, in order that such company may evaluate which users are accessing Synthesis and Synthesis Mobile and to analyze searches, other usage patterns, and for the company’s other business purposes.
We may also disclose your Personal Information with your permission or as directed by you.
User Account, Password and Security
For certain features available through the Web Properties, specifically use of Synthesis and Synthesis Mobile, we may require that you create a User Account for each Specified User you wish to have access to the Web Properties. You may grant your Specified Users access to a User Account to stay connected with your company’s news, updates, and ideas, and you may, or may allow Specified Users to, post, comment, and share links and photos with other members of the company who have access to the Web Properties.
We may require the use of encryption technologies provided for your protection and/or the User Accounts. We use reasonable precautions to protect the privacy of usernames, passwords, and User Account information. We also take reasonable efforts to ensure that information collected through the Web Properties is not lost, misused or altered inappropriately by administering security measures. While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we do not and cannot guarantee or warrant that any information transmitted through the Internet is secure, or that such transmissions are free from delay, interruption, interception, or error.
You are ultimately responsible for protecting the usernames, passwords, and User Account information from disclosure to third parties, and you are responsible for the content you post using the Web Properties. You are not permitted to circumvent the use of required encryption technologies. You agree to: (a) immediately notify us of any unauthorized use of your username, password and/or User Account and/or any other breach of security; and (b) ensure that you log out of your User Account at the end of each session.
Information from Children
Privacy Outside the Web Properties
The Web Properties may now or in the future contain links to other websites. We are not and cannot be responsible for the privacy practices or the content of any website that is not owned or controlled by us. Other than under agreements with certain reputable organizations and companies, and except for third party service providers (as described in this Privacy Notice), we do not share any of the Personal Information that you provide to us with any of the websites to which the Web Properties links, although we may share aggregate, non-personally identifiable information with those other third parties. Please check with those websites in order to determine their privacy policies and your rights under them.
We may use the services of third party service providers to store information collected through the Web Properties as part of your use of the Web Properties (for example, Microsoft Azure). By using our Web Properties you grant us all necessary rights and consents under applicable laws to disclose to our third party service providers – or allow such third party service providers to collect, use, retain, and disclose – any Personal Information or Usage Information for purposes of providing services to you, including data that we may collect directly from our customers using cookies or other similar means.
European Union Users
Choices with Your Personal Information
Whether you submit any Personal Information to us is entirely up to you. You are under no obligation to provide Personal Information. However, this information is essential for the provision and quality of some of the services we offer to you, including services through Synthesis and Synthesis Mobile, so we cannot provide you with certain services if you choose to withhold requested information.
When you download Synthesis Mobile, you may be able to manage how your mobile device shares certain information with us by adjusting your mobile device’s privacy or security settings. In particular, you may elect whether to share location information with our mobile application to access the mobile application’s location based services.
Access and Correction
Your California Privacy Rights
Under California’s “Shine the Light” law, California residents who provide certain personally identifiable information in connection with obtaining products or services for personal, family, or household use are entitled to request and obtain from us (once a calendar year) information about the customer information we shared (if any) with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2017 will receive information regarding 2016 sharing activities, if any).
To obtain this information, please send an email message to email@example.com with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you at your email address in response.
Please be aware that not all information sharing is covered by the “Shine the Light” requirements, and only information on covered sharing will be included in our response.
Do Not Track Requests
Additionally, because we may collect your Personal Information from time to time, California’s Online Privacy Protection Act requires us to disclose how we respond to “do not track” requests and other similar mechanisms. Currently, our policy is that we do not recognize “do not track” requests from Internet browsers and similar devices.
If you have additional questions or comments of any kind, or if you see anything on the Web Properties that you think is inappropriate or incorrect, please let us know by email or by sending your comments or requests to:
505 Montgomery Street
San Francisco, CA 94111
Copyright © 2017. Knowledge Architecture. All Rights Reserved.
Effective as of: March 14, 2017
Last updated: April 10, 2018