KA Community
“Come for the software. Stay for the community.”
The mission of the KA Community is to help Knowledge Architecture clients more effectively use Synthesis to achieve their business goals.
When you become a Knowledge Architecture client you become a member of the KA Community. The KA Community provides a rich variety of opportunities to learn from and with other Synthesis clients and the Knowledge Architecture team, including our annual KA Connect conference, quarterly Client Roundtables, monthly Intranet Tours, and our dynamic online community.
Membership in the KA Community is limited to active clients of Knowledge Architecture.
Intranet Tours
Our monthly Intranet Tours provide a great way to see how other AEC firms use Synthesis to evolve and grow their firms.
Client Roundtables
Each quarter we get clients together over Zoom to share knowledge and inspiration, brainstorm solutions to challenging problems, and build their professional networks.
We are currently running three 90-minute roundtables a quarter — Marketing + Communications, Learning + Development, and Knowledge Management.
Client Roundtables are free of charge and are limited to active clients of Knowledge Architecture.
KA Connect Conference
KA Connect is our annual knowledge management conference for the AEC industry. Our programs focus on sharing strategies and best practices for using knowledge management, internal communications, learning + development, and intranet programs to help AEC firms evolve and grow.
KA Community Online
Our online client community is a forum for Knowledge Architecture clients to share ideas, discuss best practices, and connect with their peers. Membership is limited to current clients of Knowledge Architecture.
Smarter by Design Podcast
KTGY was founded in 1991 with an ambition to build a firm that would outlast the people who built it. Six founding partners set out to create a firm which would endure from generation to generation — a firm whose culture, values, and capability would compound over time rather than walk out the door when any one person retired. What they couldn’t have anticipated is how deliberately, and how systematically, KTGY would eventually design its way toward that goal.
In this episode of the Smarter by Design podcast, I’m joined by John Robison, Chief Operating Officer at KTGY, and Donovan Helminiak, Director of Knowledge Management, to trace the evolution of KTGY's learning ecosystem and examine how it has become one of the firm's most consequential strategic investments.
The conversation goes behind the scenes of how KTGY built four key components of its learning ecosystem:
ELEVATE Leadership — a year-long, cohort-based program built to teach emerging leaders what great leadership looks like at KTGY
ELEVATE Essentials — a foundational knowledge program which grew from a pandemic-era intern series into a hybrid on-demand and workshop model open to the entire firm
ELEVATE Talent Management — a newer program targeting first-time people managers, focused on the day-to-day nuance of leading teams
FUEL — a grassroots mentorship community driven entirely by emerging professionals, deliberately mixing offices and experience levels to build connections that wouldn't otherwise exist across seven offices
The old apprenticeship model — learning one project at a time from the people around you — served KTGY well for decades, but is no longer sufficient for a firm with over 400 employees, seven offices, a generation of retiring principals, and a profession being radically reshaped by technology.
KTGY's answer has been to design something more intentional: a learning ecosystem where cohort-based programs, on-demand curricula, and grassroots community reinforce each other, and where building trust is a primary goal.
As we discussed in the episode, trust is the catalyst that determines how fast AEC firms can change and evolve. To move faster, means intentionally investing in building trust and KTGY’s learning ecosystem has proven remarkably effective at doing exactly that.
If you lead an AEC firm thinking seriously about what it takes to build a culture that connects distributed teams, and stays ahead of change, and endures across generations, this episode is an honest accounting of what that investment (and the returns) look like.
▶ Watch or Listen
Watch or listen to this episode via YouTube, Spotify, Apple Podcasts or wherever you get your podcasts.
📺 🎧 YouTube
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Jennifer Bennett didn't think she had what it took to be a leader. As a structural engineer coming up at Shive-Hattery, she assumed leadership required a natural charisma she didn't have. In 2007 she was invited to participate in the firm's Leadership Development Program and changed her mind. Today she's President and CEO of the 750-person, 18-office architecture and engineering firm, and she runs the program herself.
In this episode of the Smarter by Design podcast, Jennifer takes us inside how Shive-Hattery’s Leadership Development Program actually works: the cohort structure, the Socratic teaching method, the five curriculum pillars (business acumen, negotiation, high-performance teams, culture and values, emotional and social competence), and the real strategic projects each cohort tackles over their 15-18 months together. She also shares how she builds the trust a cohort needs to succeed and how the program itself is evolving as she brings her executive team in to teach modules so the firm can double how many future leaders it reaches each year.
At its core, Shive-Hattery’s Leadership Development Program isn't just about developing individual leaders — it's about teaching people to lead change in a way that's consistent with Shive-Hattery's culture and to carry that culture forward as they rise. That's part of a bigger act of stewardship. Shive-Hattery is a firm with more than 125 years of history and Jennifer sees investing in future leaders as central to how the firm sustains, evolves, and grows for decades to come. Past leaders invested in her generation; now it's her generation’s turn to pay forward.
If you lead an AEC firm or are thinking about what it takes to build a leadership culture and an enduring firm, this episode is for you.
▶ Watch or Listen
Watch or listen to this episode via YouTube, Spotify, Apple Podcasts or wherever you get your podcasts.
📺 🎧 YouTube
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📺 🎧 Apple Podcasts
In this episode of the Smarter by Design podcast, I’m joined by Jackie Baxley, Principal and Practice Leader for Environmental Health, Safety, and Sustainability at HRP Associates. Jackie has spent years helping HRP evolve from a more organic, apprenticeship-driven learning culture into a more intentional learning organization that thinks carefully about competency, capability, incentives, mentorship, and organizational performance. Her perspective is shaped by the realities of consulting work, where the product is ultimately the people themselves.
One of the central ideas Jackie returns to throughout this conversation is that not every learning experience is trying to accomplish the same thing. Organizations often get into trouble when they fail to define the actual goal upfront. Is the goal simply communication? Awareness? Skills development? Demonstrated competency? Different goals require different approaches, different investments, and different ways of evaluating success.
Jackie walks through the practical frameworks HRP uses to think more intentionally about learning design, including her “inverted pyramid” model of communication, awareness, training, and competency, as well as the EDGE framework: Educate, Demonstrate, Guide, and Evaluate. We explore why awareness is not the same thing as competency, why repetition matters, how HRP approaches skills validation and quality audits, and why some learning experiences work best asynchronously while others must remain in person.
The conversation also explores the operational and economic realities of learning inside consulting firms. Jackie discusses how HRP has worked to remove the stigma around training and development by redesigning incentives, rethinking billability, and treating learning as a strategic investment rather than overhead. We also discuss HRP’s evolving employee lifecycle programs, their growing focus on soft skills and management development, and the challenge of building deeper organizational capability without turning learning into bureaucracy.
If you lead an AEC firm, manage teams, oversee operations, or are thinking about how to scale expertise more intentionally inside your organization, this episode offers a thoughtful and highly practical conversation about designing learning around real outcomes. A conversation about clearer goals, stronger capability development, and building modern learning organizations that keep getting smarter, by design.
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Watch or listen to this episode via YouTube, Spotify, Apple Podcasts or wherever you get your podcasts.
📺 🎧 YouTube
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In this episode of the Smarter by Design podcast, I’m joined by Kent Jonasen, CEO of the Leadership Pipeline Institute and co-author of the third edition of The Leadership Pipeline as well as author of The Specialist Pipeline. Kent has spent decades helping organizations rethink leadership development, succession planning, and the challenge of scaling expertise inside complex companies.
His work starts from a deceptively simple premise: leadership is not leadership.
Each transition—from leading yourself to leading others, leading leaders, leading functions, and eventually leading an enterprise—is fundamentally a different job that requires different skills, different priorities, and even different values.
But this conversation goes far beyond leadership development.
Many organizations unintentionally build systems where leadership becomes the only visible path for growth, recognition, and advancement. Specialists—deep technical experts, practitioners, strategists, and problem-solvers—often feel forced toward management roles simply to continue progressing in their careers. Over time, this creates frustration, weak leadership transitions, and the gradual loss of highly valuable expertise.
Kent and I explore why organizations need both leadership pipelines and specialist pipelines working together. We discuss:
Why leadership transitions so often fail
The hidden importance of discovering and aligning with your “work values” in career progression
Why many specialists feel alienated inside traditional organizations
The difference between knowledge experts and knowledge leaders
How companies accidentally push people into management roles they never truly wanted
Why specialist career paths need more than just new titles
How dual leadership and specialist pipelines create healthier long-term organizational design
Along the way, we connect these ideas directly to architecture, engineering, and construction firms, where specialized expertise is often the core engine of competitive advantage. From healthcare planners to sustainability experts to technical design specialists, many AEC firms are wrestling with how to scale expertise, accelerate development, and reduce dependency on a shrinking number of senior experts.
If you lead an AEC firm, oversee learning and development, manage technical teams, or are thinking about succession planning and long-term capability building, this episode offers a powerful framework for rethinking how careers evolve inside organizations. More importantly, it raises a deeper question: what if building a stronger company starts not just with developing better leaders, but with designing better systems for developing expertise itself?
▶ Watch or Listen
Watch or listen to this episode via YouTube, Spotify, Apple Podcasts or wherever you get your podcasts.
📺 🎧 YouTube
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In this episode of the Smarter by Design podcast, I'm joined by Angela Watson, President and CEO of Shepley Bulfinch, a nationally recognized architecture firm whose work spans healthcare, higher education, and civic design. Angela leads with a conviction she traces back to her time teaching at MIT: that real learning doesn't happen through lecture — it happens through doing, through struggle, and through the kind of exploration that only comes when people are given room to fail safely and try again. That belief didn't stay in the classroom. It became the foundation for how she thinks about leading a firm.
Learning by doing is the foundation of how AEC professionals and firms develop. The problem is that great ideas stay trapped in pockets — one team figures something out, another team struggles with the same thing, and the knowledge never travels. Angela saw that dynamic playing out at Shepley Bulfinch as the firm grew into a national practice, work-sharing across five offices with project cycles too long and feedback loops too slow to rely on informal transfer alone. Becoming a learning organization became an operational necessity, but it turned out to be much harder than it looked.
The conversation traces the full arc of what that effort has looked like in practice and what Angela has learned leading it. Why it's so hard for subject matter experts to codify and teach what they know. Why the traditional apprenticeship model is breaking down as plates get fuller and mentorship gets crowded out. What Shepley Bulfinch learned from building Birdfeeder, their internal peer-to-peer learning platform — what worked, what was too ambitious, and what the firm is rethinking now. And why the harder problem isn't building a course catalog — it's connecting learning to where someone actually wants to go in their career.
The thread running underneath all of it is psychological safety. Angela talks about "Back to the Future," Shepley Bulfinch's reframe on lessons learned — a format designed to celebrate the imperfect and make it safe to share what went wrong. She reflects on what it took for her, as CEO, to model that vulnerability publicly, and why she believes culture is the soil in which any learning organization either takes root or doesn't.
If you lead an AEC firm, manage a team, or are thinking seriously about how your organization develops its people, this episode is for you. Angela offers deep insight into what's worked, what hasn't, and what is still to be figured out on Shepley Bulfinch's journey to becoming a learning organization.
▶ Watch or Listen
Watch or listen to this episode via YouTube, Spotify, Apple Podcasts or wherever you get your podcasts.
📺 🎧 YouTube
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In this episode of the Smarter by Design podcast, I’m joined by Clark Quinn, a cognitive scientist who has spent his career translating decades of learning research into practical guidance for organizations. He is the founder of Quinnovation and co-founder of the L&D Accelerator. His work is grounded in a simple conviction: most organizations are leaving enormous potential on the table — not for lack of effort or care, but because the science of how people actually learn has rarely made it into the room where learning decisions get made.
In most AEC firms, learning and development didn’t start with a formal strategy. It emerged organically. Executives responsible for talent came up through practice. L&D leaders stepped into their roles because they wanted to make their firms better, not because they were trained in the discipline. Subject matter experts shared what they know without ever having been taught how to teach.
As a result, most learning organizations in the AEC industry were largely built by accident rather than by design. And in that gap lies a significant opportunity: to create learning that doesn’t just inform, but actually improves capability and performance.
That is what this conversation is about.
Clark walks us through the science that most accidental L&D leaders never had access to. He explains why training so often stops at information transfer, what it really takes to design for performance rather than content delivery, and what the research says about learning design that actually moves the needle. We explore the shift from content-heavy training to practice-led learning, how to identify the root causes behind critical performance gaps before reaching for a training solution, and how to determine whether learning is even the right intervention.
We also step back and look at what a true learning ecosystem requires: not just courses, but performance support, job aids, communities of practice, mentoring, and the cultural conditions where learning compounds over time. Where knowledge is shared openly. Where failure is discussed. And where leadership sets the tone.
Finally, we go deep on one of the most important dynamics in any AEC firm: how to effectively work with busy and highly billable subject matter experts by drawing out what they know, pairing them with skilled learning designers, and building a coaching culture that makes expertise transferable at scale.
If you lead an AEC firm, build learning programs, or teach others what you know—and you’ve largely been figuring it out as you go—this conversation offers a foundation for doing it smarter. By design.
▶ Watch or Listen
Watch or listen to this episode via YouTube, Spotify, Apple Podcasts or wherever you get your podcasts.
📺 🎧 YouTube
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The Smarter by Design podcast explores how leading architecture, engineering, and construction (AEC) firms are reimagining knowledge management, learning, and AI to build smarter, more adaptive practices. Hosted by Christopher Parsons, Founder and CEO of Knowledge Architecture, the show dives into the real stories behind how firms are scaling expertise, transforming culture, and creating modern learning organizations.
Smarter by Design Newsletter
Published by Knowledge Architecture and written by our Founder and CEO, Christopher Parsons, Smarter by Design explores how forward-thinking firms are building cultures of learning, scaling expertise, and rethinking knowledge management for the modern era.
