Knowledge Architecture builds software, community, and best practices to help architecture and engineering firms find, share, and manage knowledge.

Our software platform is Synthesis, a social intranet which integrates with Deltek, Newforma, and OpenAsset.

We run an annual knowledge management conference for the AEC industry called KA Connect, as well as a client community of practice for Synthesis intranet teams called KA Advance.

Founded in 2009 and serving over 100 AEC clients, Knowledge Architecture is privately-held, employee-owned, and passionate about co-creating and sharing best practices to advance the state of knowledge management in the AEC industry.

Knowledge Architecture is based in San Francisco, California.

Meet Our Team

Christopher Parsons 1.jpg

Christopher Parsons

Founder and CEO

As Founder and CEO of Knowledge Architecture, Christopher is responsible for research and development, sales and marketing, and organizational development. He is the executive producer of KA Connect, our annual knowledge management conference for the AEC industry. Christopher has been a technology leader in the AEC industry since 2002, including serving as the Chief Information Officer for Steinberg Architects and the Information Technology Director for SMWM (now Perkins+Will).

Christopher has a degree in History from Wake Forest University. He’s an avid reader, hiker, birdwatcher, and cook.

Susan Strom 2.jpg

Susan Strom

Director of Client Success

Susan is responsible for serving Knowledge Architecture clients through account, project, and community management. Susan has helped over 100 AEC firms launch their Synthesis intranets and is a key contributor to Knowledge Architecture's intranet management best practices. In addition to working directly with our clients, you'll also find Susan curating case studies for Knowledge Architecture's webinars and workshops.

Susan has taught principles of knowledge management and shared best practices for organizations which include Columbia University, Deltek, and AEBL. Her previous roles in organizational design, project management, and engineering systems at Mazzetti and Gilbane Building Company allow her to draw upon a broad range of experiences to meet the needs of our clients.

In addition to her professional work, Susan loves to cook and bicycle.

Zucu Bermann Ingersol 1.jpg

Zucu Ingersoll

Director of Product

As Director of Product, Zucu’s role is to listen closely to the business needs of our clients and translate those needs into software and services. To accomplish this task, she spends her days interviewing clients, analyzing client feedback, and collaborating closely with the Client Success team. Zucu brings over a decade of experience leading learning and organizational change. Prior to joining Knowledge Architecture, Zucu launched the HR and Client Success functions at Govini, the EMEA Client Services team at Context Optional (now Adobe), and the Product Management and HR functions at Granicus.

Zucu graduated cum laude from Smith College with a degree in Political Science. She spends her free time cooking, hiking, meditating, and gardening.

Sean Mahan 2.jpg

Sean Mahan

Director of Software Engineering

Sean leads the development team, and is responsible for software architecture and our technical roadmap. Prior to joining Knowledge Architecture, Sean worked as a freelance web developer and designed participatory games for museums. He previously worked in desktop support and systems administration roles at SMWM (now Perkins+Will), drawing on self-taught computer mastery gained while an English Language and Literature undergraduate at The University of Chicago. An inveterate tinkerer, Sean approaches software engineering as a creative and strategic practice.

A father of two and a recent migrant to Pittsburgh, PA, Sean devotes his free time to becoming a better cook, light home maintenance, and sneaking out for bike rides.

Chad Parsons 2.jpg

Chad Parsons

Director of Operations

As the Director of Operations for Knowledge Architecture, Chad is responsible for the technical infrastructure of Knowledge Architecture's software and services as well as overseeing corporate operations. Using his passion for process engineering and his technical depth, Chad works closely with the development and client success teams to provide the foundation for our intranet and integration services.

Prior to joining Knowledge Architecture, Chad was responsible for technical infrastructure and support services at LPA Inc., a California-based integrated design firm.

Chad has a degree in Computer Science from UC Santa Barbara where he developed a love for the ocean which he now cultivates in his hometown of Kansas City, MO.

Sarah Davies 1.jpg

Sarah Davies

Senior Client Success Manager

Sarah Davies is a client success chameleon who thrives on working directly with clients to help them reach and exceed their goals. Prior to joining Knowledge Architecture, Sarah was a senior member of the client success team at YapStone, where she managed key accounts and helped launch and build the client success team. Sarah’s interest in knowledge management stems from her time at YapStone, where she learned first-hand the importance of capturing tribal company knowledge in order to support organizational growth.

Sarah holds a Master’s degree in Conflict Resolution & Civil Society Development from The American University of Paris and dual Bachelor’s degrees in Communications & Culture and French from Indiana University Bloomington (Go Hoosiers!). She enjoys traveling, cooking, dancing, exploring new and old-world wines, spending time with family and friends, and making silly faces with her kids.


Greg Moore

Senior Implementation Project Manager

As Senior Implementation Project Manager, Greg is responsible for delivering Knowledge Architecture’s proven implementation model to clients for a successful Go-Live. Before coming to Knowledge Architecture, Greg served as IT Director for SRG Partnership, Inc., Technical Services Manager for Newforma, and co-founded the AE IT Consulting firm PDX Consultants. Greg has helped clients with a broad range of process and technology initiatives aimed at scaling and improving operations.

Greg holds a degree in Business Management, LEED AP certification, and is a member of the Project Management Institute of America. He enjoys videography, cooking, microcontroller programming, and woodworking from his home in Portland, Oregon.

Brian Campbell 1.jpg

Brian Campbell

Senior Software Engineer, Systems Integration Lead

With more than 10 years of experience working with Deltek, OpenAsset, Newforma, and SharePoint products, Brian leads the systems integration and search efforts for Knowledge Architecture's development team. Prior to joining Knowledge Architecture, Brian was the Business Information Systems Manager for Steinberg Architects, where he was responsible for planning, design, and integration of business-critical information systems. Long before starting his technology career, Brian was an Associate at SMWM, responsible for overseeing Project Management, Construction Administration, Risk Management, and Contracts. His passion for technology is always tempered by his experience as a leader on the practice side of the business.

Brian has a degree in English Literature from Ohio University. He and his wife own The Candy Store in San Francisco.

Paul Winn 2.jpg

Paul Winn

Software Engineer

Paul has been a part of the Knowledge Architecture development team since 2009.  Since then he has taken on the responsibility of front-end development for Synthesis on both web and Android platforms.  He is one of those nerds that loves coding and takes pride in his approach, even if he is the only one that will ever see it. Prior to joining Knowledge Architecture, Paul was responsible for resolving technical issues of architects and designers at Steinberg Architects. He was the go-to person for software rollout projects, server, and PC maintenance, and custom scripting. Paul brings to the table a 'make it happen' approach to software development, where any problem can be solved with enough ingenuity.

Paul has a degree in Computer Science from CSU Monterey Bay. He is a proud father of two feisty gingers and dabbles in beer making and liquor distilling.

Fred White 2.jpg

Fred White

Software Engineer

Fred is responsible for the engineering of Synthesis analytics components including Search Optimization, Content Optimization, and Post Analytics. He is a multi-faceted technologist who has worked in and around the architecture and engineering industry for most of his career. His expertise includes solution architecture, software development, data analytics, project management, and enterprise IT management. Prior to joining KA, he was a founder and software engineer at Practice Lab, a benchmarking application and service for A&E firms. He was also a co-founder in the consulting and research firm ZweigWhite.

Fred has a BFA in Creative Writing from Emerson College, Boston. He enjoys cats, kids, music, technology, and sports.