DEEP DIVE | Building Marketing Knowledge Agents: How LS3P, EUA, and Muller Engineering Are Putting Knowledge to Work with Synthesis

Office Hours
Written By Knowledge Architecture

Featured Guests

Katie Robinson, Chief Marketing and Knowledge Officer, LS3P
AJ Zandt, Marketing Specialist and Content Writer, EUA
Shayna Lindeman, Senior Communications Specialist, Muller Engineering

Webinar Summary

AEC marketing teams have spent years building and maintaining some of the richest knowledge collections inside their firms: structured CRM data, employee resumes, project descriptions, proposal language, client testimonials, past proposals, market research, and insights captured from subject matter experts.

Synthesis Knowledge Agents offer a new way to put all of that knowledge to work by helping marketing teams find, connect, and apply what their firms already know. The result can be faster workflows, stronger content, and fewer repetitive demands on both marketing teams and the subject matter experts they rely upon.

In this 90-minute webinar, Katie Robinson, Chief Marketing & Knowledge Officer at LS3P; AJ Zandt, Marketing Specialist and Content Writer at EUA; and Shayna Lindeman, Senior Communications Specialist at Muller Engineering, shared the marketing knowledge agents their firms are building and using as participants in the Synthesis Knowledge Agents beta.

Through three 15-minute case studies, they demonstrated real-world agents designed to support marketing, business development, and communications. Their examples showed how firms are using knowledge agents to reduce repetitive work, uncover relevant experience and evidence, and give marketing teams a stronger starting point for creating thoughtful, tailored content.

We explored:

  • How firms are identifying high-value opportunities for marketing knowledge agents

  • How agents help teams research RFPs, surface hard-to-find project evidence, and turn it into stronger proposal language, resumes, and qualifications

  • How agents can reduce repetitive work and make the day-to-day experience of marketing professionals more productive and rewarding

  • How agents can reduce demands on subject matter experts, allowing them to spend more time on billable work and serving clients

  • How firms are structuring grounding knowledge and instructions to produce useful, trustworthy results

  • What marketing teams are learning as they build, refine, and introduce agents within their firms

  • Where human expertise and judgment remain essential

  • How agent ownership and content stewardship may reshape the role of AEC marketing teams

Following the presentations, Susan Strom, Chief Client Officer at Knowledge Architecture, facilitated an open conversation with the speakers and audience about what it takes to build useful agents, what these early implementations are revealing, and where marketing knowledge agents may go next.

Webinar Timeline

Introduction
00:00 Welcome + How Firms are Using AI in Marketing

Katie Robinson of LS3P
05:35 LS3P, FRANK, and Why Marketing Agents
08:03 Project Experience Agent
10:33 Resume Helper Agent
12:32 SF 330 Experience Matrix Agent
14:49 Proposal Production Assistant Agent
17:02 Building Step-by-Step Actions in the Agent

AJ Zandt of EUA
19:04 EUA's Proposal and Interview Library
21:36 Proposal Content Agent
26:34 Cover Letter Agent
29:13 Project Narrative Generator Agent
30:04 Project Number Finder Agent
32:45 Filtering Grounding Knowledge by Date

Shayna Lindeman of Muller Engineering
34:16 Muller Engineering and Finding the Low-Hanging Fruit
38:05 Mulli Content Buddy Agent
44:31 Quote Finder Agent
48:36 Proof Assistant Agent
53:04 Proposal Query Agent
56:44 Closeout Companion Agent

Q+A
58:22 Q: What knowledge base and first agents should we start with?
1:00:52 Q: When do you use Synthesis agents vs. Copilot, ChatGPT, or Claude?
1:03:45 Q: Did you set a minimum number of hours for projects to appear on resumes?
1:05:34 Q: Do these processes use a lot of tokens?
1:06:25 Q: How does EUA curate the proposal examples its agents draw on?
1:08:19 Q: How long does it take to develop an agent and show its value?
1:14:11 Q: Did you draft agent instructions from a recorded team conversation?
1:15:49 Q: Can agent actions live in the agent or on a page?
1:16:36 Q: How have agents changed the way you champion Synthesis in the firm?
1:22:30 Q: Do agents learn and adapt from chats and queries?
1:24:28 Q: How do we filter out irrelevant ERP project data?
1:27:59 Closing and Knowledge Agents Public Beta

 

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DEEP DIVE | Building Marketing Knowledge Agents: How LS3P, EUA, and Muller Engineering Are Putting Knowledge to Work with Synthesis
DEEP DIVE | Building Marketing Knowledge Agents: How LS3P, EUA, and Muller Engineering Are Putting Knowledge to Work with Synthesis

Featured Guests

Katie Robinson, Chief Marketing and Knowledge Officer, LS3P
AJ Zandt, Marketing Specialist and Content Writer, EUA
Shayna Lindeman, Senior Communications Specialist, Muller Engineering

Webinar Summary

AEC marketing teams have spent years building and maintaining some of the richest knowledge collections inside their firms: structured CRM data, employee resumes, project descriptions, proposal language, client testimonials, past proposals, market research, and insights captured from subject matter experts.

Synthesis Knowledge Agents offer a new way to put all of that knowledge to work by helping marketing teams find, connect, and apply what their firms already know. The result can be faster workflows, stronger content, and fewer repetitive demands on both marketing teams and the subject matter experts they rely upon.

In this 90-minute webinar, Katie Robinson, Chief Marketing & Knowledge Officer at LS3P; AJ Zandt, Marketing Specialist and Content Writer at EUA; and Shayna Lindeman, Senior Communications Specialist at Muller Engineering, shared the marketing knowledge agents their firms are building and using as participants in the Synthesis Knowledge Agents beta.

Through three 15-minute case studies, they demonstrated real-world agents designed to support marketing, business development, and communications. Their examples showed how firms are using knowledge agents to reduce repetitive work, uncover relevant experience and evidence, and give marketing teams a stronger starting point for creating thoughtful, tailored content.

We explored:

  • How firms are identifying high-value opportunities for marketing knowledge agents

  • How agents help teams research RFPs, surface hard-to-find project evidence, and turn it into stronger proposal language, resumes, and qualifications

  • How agents can reduce repetitive work and make the day-to-day experience of marketing professionals more productive and rewarding

  • How agents can reduce demands on subject matter experts, allowing them to spend more time on billable work and serving clients

  • How firms are structuring grounding knowledge and instructions to produce useful, trustworthy results

  • What marketing teams are learning as they build, refine, and introduce agents within their firms

  • Where human expertise and judgment remain essential

  • How agent ownership and content stewardship may reshape the role of AEC marketing teams

Following the presentations, Susan Strom, Chief Client Officer at Knowledge Architecture, facilitated an open conversation with the speakers and audience about what it takes to build useful agents, what these early implementations are revealing, and where marketing knowledge agents may go next.

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