Brandon Norton, Senior Multi-Media Manager, Fuscoe Engineering

Talk Description
Modern learning organizations are not built on platforms alone. They are built through intention, trust, and design. In this talk, Brandon Norton, Senior Multi-Media Manager at Fuscoe Engineering, shares a creative, behind-the-scenes perspective on building ARC (Fuscoe’s integrated intranet and LMS) as a branded learning experience rather than a traditional training system.

Drawing from years of design leadership and hands-on implementation, Brandon brings these ideas to life by showcasing a range of modern learning experiences he and his team have created within ARC. Along the way, he explores the unseen barriers that often undermine learning initiatives: clarity of ownership, aligning expectations, cultural buy-in, and developing trust in the system itself.

He makes the case that branding is not merely decoration, but essential infrastructure which helps learners understand what matters, where to go, and why they should engage. When learning feels intentional, cohesive, and well-crafted, it earns credibility, and credibility is what drives adoption.

This session will challenge KM and L&D leaders to think like designers. How do you balance brand and information without losing clarity? How do you identify the right experts, respect their voices, and help them share knowledge in a way that feels authentic and scalable? And how do you design learning systems that improve workflow, strengthen culture, and become part of how people work, not something they step away to complete?

Speaker Bio
Brandon Norton is a Senior Multi‑Media Manager at Fuscoe Engineering, where he leads creative direction for brand, storytelling, and internal learning experiences. With a design background and nearly two decades at the firm, he plays a central role in shaping ARC, Fuscoe’s internal knowledge platform (Synthesis), and its evolving LMS. Brandon approaches learning as a designed experience, with a strong focus on culture, trust, and clarity. His work centers on aligning brand and information, elevating internal expertise, and building learning systems that feel intentional, credible, and genuinely valued by the people who use them.