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Synthesis Spotlight: Using Video for Business, Technical, and Cultural Communications at Dewberry, Diamond Schmitt Architects, and KTGY

February 21, 2019 Knowledge Architecture

Featured Guests

Kimberly McVicker from Dewberry
Emre Goktay from Diamond Schmitt Architects
Donovan Helminiak from KTGY

Webinar Summary

This Office Hours webinar features short case studies with three firms who are using Synthesis Native Video to tell their firm’s story, albeit in very different ways.

Kimberly McVicker from Dewberry, Emre Goktay from Diamond Schmitt Architects, and Donovan Helminiak from KTGY each picked a high-performing video from their Synthesis intranet and took us behind the scenes.

You will learn:

  • What types of video content these firms produce

  • How a high-performing video is produced and shared

  • What each firm considers “high-performing” when it comes to video

If you only have a few minutes, we recommend jumping to one or all of our three featured stories:

  • Pancake House @ KTGY (06:23)

  • Rendering Time Lapse @ Diamond Schmitt (14:30)

  • 7-Minute Speed Talks @ Dewberry (25:00)

Webinar Timeline

Announcements
01:15 KA Connect 2019: Elevating the Employee Experience
02:45 Knowledge Week
05:21 Introduction: Using Video for Business, Technical, and Cultural Communications

Pancake House @ KTGY
06:23 Donovan Helminiak, Knowledge Manager
07:34 Culture Posts with Video
08:06 Video: Principals Pancake House
09:00 Purpose(s) for Posting Pancake House
10:28 Performance & Outcome
13:20 Q: Is there anything you would do differently for the next Pancake House post?

Rendering Time Lapse @ Diamond Schmitt
14:30 Emre Goktay, Architectural Staff
15:24 Visualization Department at Diamond Schmitt
16:04 Video: Time Lapse for Render
16:43 Behind the scenes:
17:14 ...screen recording
18:02 ...image editing
18:30 ...video editing
19:13 ...publishing on DSX
20:00 Q: What were your thoughts behind not including narration?
20:55 Visualization Team Video Goals
21:55 Performance & Outcome
23:04 Q: Is there anything you would do differently for the next visualization team post?
23:55 Q: Why did you choose to keep it so short?
24:30 Q for Donovan: Did you edit your videos before posting?

7-Minute Speed Talks @ Dewberry
25:00 Kimberly McVicker, Communications Manager
25:35 Growth Initiatives
26:00 Video: Energy Infrastructure Initiative
26:40 How: Shooting, Editing, and Posting
27:22 Aligning Posts with a Broader Video Campaign
28:40 Performance & Outcome: Generic Video Library Post vs Embedded Video
29:38 Q: Is your videographer a full time staff member at Dewberry?
30:08 Q: Is your videographer working on any other initiatives for ID?
31:48 Q: Is there anything you would do differently for video posts next year?

Q+A
32:35 Q: What are your thoughts about video length?
34:18 Q: What are your long term goals for using video on Synthesis? What do you think is attainable and what are your aspirations?
36:24 Q: How do you put parameters around cultural sharing to keep it from becoming a free-for-all?

About Office Hours

Office Hours is 60 minutes of news, stories, and Q+A with Susan, Sarah, Chris, Zucu, and special guests from the KA Advance community. You can watch recordings of past Office Hours webinars here.

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