Featured Guests
Michael Leckman, Principal, Diamond Schmitt
Sam Horton, Administrative Assistant to the Principals, Diamond Schmitt
Ellen Bensky, Principal, CEO, CFO, Turner Fleischer
Peter Frost, Manager - Marketing + Communications, Turner Fleischer
Marco Marcoccia, Senior Designer/Technologist, Turner Fleischer
Webinar Summary
This Office Hours featured team members from Diamond Schmitt and Turner Fleischer sharing how they engage their firms in design conversations on their intranets.
Diamond Schmitt's Michael Leckman and Sam Horton shared how they:
Brought offline design conversations online
Achieved 20% growth in Open and Engagement rates within 6 months
Use positive reinforcement to mitigate employee fears about this type of sharing
Turner Fleischer’s Ellen Bensky, Peter Frost, and Marco Marcoccia discussed how they:
Integrated a new Design Director into the firm
Changed the conversation to bring design back to the forefront of their work
Build transparency and understanding through design discussions during a period of change
If you only have a few minutes, we recommend jumping to two highlights:
#DesignMatters Within the Office (14:27)
Sharing Design Intent (29:18)
Webinar Timeline
Announcements
01:13 Synthesis Workshop: Chicago
03:10 KA Connect 2020 Registration Open
04:25 Speaker Introduction
INSPIRING A DESIGN CONVERSATION ONLINE @ DIAMOND SCHMITT
06:06 Introduction
07:32 Why We Started This Initiative
09:12 How We Developed This Approach
10:18 #DesignMatters Initiative
11:06 Engagement & Encouragement
12:38 Engagement Back-Channels: Instagram
13:33 #DesignMatters Outside the Office
14:27 #DesignMatters Within the Office
15:20 Example pdf
16:11 Make it Repeatable
16:55 Analytics
17:50 Evolution: Increased Engagement and Momentum
19:36 Engagement by Level
20:45 Next Steps
DESIGN CONVERSATIONS ON NEWTON @ TURNER FLEISCHER
Design Director + #DesignDesign (Ellen Bensky)
22:47 Design Director + #DesignDesign
23:11 Design Director Position
24:04 PIN UP: Design Concept Post
25:38 Design Director Activity
26:36 Live Monthly Pin Up
27:12 #DesignDesign Initiative
27:47 #DesignDesign Post (Example)
28:28 #DesignDesign Wiki Page
Enhancing Design Conversations (Peter Frost)
29:18 Sharing Design Intent (Example)
31:08 #design+inspiration (Example)
Design Analytics (Marco Marcoccia)
33:25 #design+inspiration
33:58 #pinup
Q+A
35:14 Q: What is Diamond Schmitt’s process for creating the #DesignMatters pdfs?
38:19 Q: What kind of support and onboarding did the Design Director need to create content?
41:00 Q: What have you learned about creating a comfortable space that fosters engagement?
44:53 Q: How do you encourage leadership to contribute and engage?
50:39 Q: How has the online design conversation impacted offline design conversations?
53:55 Q: How has internal online design conversation impacted external design conversations?
About Office Hours
Office Hours is 60 minutes of news, stories, and Q+A with Susan, Sarah, Chris, Zucu, and special guests from the KA Advance community. You can watch recordings of past Office Hours webinars here.
