Behind the Scenes: Crowdsourcing Marketing Videos

KA Connect 2016 Part 2
Written By KA Connect

Emily Hooper, Social Media Specialist
IA Interior Architects
 

Speaker Bio
Emily Hooper is a Los Angeles-based writer, editor, and digital media strategist who has written for the Architect’s Newspaper, Architect magazine, Metals in Construction, and Contract magazine. During the last two years with IA Interior Architects, she has developed a content and organic distribution strategy for the firm that encompasses a blog, a video program, a podcast, and an active presence on six social media platforms.

Christopher Parsons of Knowledge Architecture interviews Krista Murphy of Affiliated Engineers, Inc. at KA Connect 2016.

 

More KA Connect 2016 Talks

Featured
Designing Modern Learning Organizations: Rethinking AEC Learning & Development in the Age of AI
Designing Modern Learning Organizations: Rethinking AEC Learning & Development in the Age of AI

Christopher Parsons of Knowledge Architecture at KA Connect 2026.
1:02:14

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Learning at the Speed of Change: Adapting L&D to Your New AEC Workforce
Learning at the Speed of Change: Adapting L&D to Your New AEC Workforce

Kristina Williams of Lionakis at KA Connect 2026.
57:35

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From Tame to Wicked Problems: Rethinking Learning and Development in a VUCA World
From Tame to Wicked Problems: Rethinking Learning and Development in a VUCA World

Ellen Bensky of Turner Fleischer at KA Connect 2026.
55:36

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Scaling Design Excellence: How Diamond Schmitt Amplifies Knowledge Through Learning and AI
Scaling Design Excellence: How Diamond Schmitt Amplifies Knowledge Through Learning and AI

Michael Leckman and Sam Horton of Diamond Schmitt at KA Connect 2026.
54:13

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Designing Learning Like a Product: Branding, Culture, and the Unseen Work of Building an LMS
Designing Learning Like a Product: Branding, Culture, and the Unseen Work of Building an LMS

Brandon Norton of Fuscoe Engineering at KA Connect 2026.
57:47

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Redesigning Work for the AI Era: How Greenprint Partners is Turning Implicit Knowledge into Shared Intelligence
Redesigning Work for the AI Era: How Greenprint Partners is Turning Implicit Knowledge into Shared Intelligence

Nicole Chavas of Greenprint Partners at KA Connect 2026.
55:12

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Human in the Loop? Testing Our Assumptions About Where People Add Value in Learning
Human in the Loop? Testing Our Assumptions About Where People Add Value in Learning

Todd Henderson of BA at KA Connect 2026.
1:05:13

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Connecting the Dots: How LS3P Aligns Knowledge Management, Marketing, and AI
Connecting the Dots: How LS3P Aligns Knowledge Management, Marketing, and AI

Katie Robinson of LS3P at KA Connect 2025.
31:33

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Orchestrating Cultural Transformation through Communications and Collaboration
Orchestrating Cultural Transformation through Communications and Collaboration

Karen Robichaud of Payette at KA Connect 2019.
27:10

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The Networked President: Using Social Media to Improve Recruiting and Retention
The Networked President: Using Social Media to Improve Recruiting and Retention

Mitch Fortner of KSA at KA Connect 2019.
1:03:29

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