Kimberly McVicker, Communications Manager
We all know that firm leaders have unique and valuable insights to share with the rest of the organization. This is exactly the kind of content you want to see on your intranet! Yet many leaders are not confident about what to share, how much to share, or where to share.
Last year, Dewberry set out to change the way firm leaders communicate on their intranet, ID. Over the course of 9 months, they increased the number of firm leaders who post on ID by 33% and realized several unplanned benefits along the way.
In this webinar, you’ll learn how Dewberry:
Planned their approach
Delivered sustainable 1:1 coaching
Used analytics to reinforce behavior change
If you only have a few minutes, we recommend jumping to two highlights:
Prep: Provide Common Topics, Examples, Potential Posts (09:21)
Lessons Learned and Tips (17:05)
01:00 KA Connect 2019: Elevating the Employee Experience
01:35 Knowledge Week
03:50 Synthesis Workshop: Chicago
05:05 Speaker Introduction
Elevating Leadership Communications @ Dewberry
06:10 Dewberry and Launching ID
07:12 Goal: Increase Leadership Engagement
08:22 Theory: Manager Posts Would Increase Engagement
08:51 Plan: 1:1 Training for Business Unit Managers
09:21 Prep: Provide Common Topics, Examples, Potential Posts
11:13 Q: The example posts are pretty short, was that intentional?
12:00 30-Minute Agenda for Meeting 1:1
13:51 Q: Did some of the reasons you provided resonate more than others?
14:31 Example Post
15:12 Making it Stick: Quarterly Post Analytics
16:25 Q: Is the audience all of Dewberry or a subset?
17:05 Lessons Learned and Tips
18:26 Q: When you went from 60 minute to 30 minute meetings, what did you cut?
19:32 Increased Leadership Posts
19:58 Leadership Advocates Created
22:27 Q: Do these kinds of posts roll up to the home page?
22:48 Q: Do you talk about promoting posts in these trainings?
23:37 Increased Post Quality (example)
25:20 Q: Can you give a sense of how much time you invest in the training program?
26:57 Q: Do you continue to research new stories and pitch ideas?
27:33 Q: How do you help leadership overcome the hurdle of “a perfect post?”
28:21 Q: How many people take you up on the offer to review their posts?
28:44 Q: In your training meetings are there any common questions that come up?
29:50 Q: What’s different about coaching to write for internal vs external communications?
30:40 Q: What is your advice for working with a targeted group to increase sharing?
31:38 Q: Do you plan to work with all business unit managers eventually?
32:18 Q: What has been the most rewarding part of your work with the business unit managers?
About Office Hours
Office Hours is 60 minutes of news, stories, and Q+A with Susan, Sarah, Chris, Zucu, and special guests from the KA Advance community. You can watch recordings of past Office Hours webinars here.