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Synthesis Spotlight: Improving Project Management @ CTA Architects Engineers

June 14, 2018 Knowledge Architecture

Featured Guests

Fran Quiram, Project Manager + Architect, CTA Architects Engineers

Webinar Summary

CTA's board set a BHAG (Big Hairy Audacious Goal) to increase the efficacy of their project management function. Fran and her fellow committee members took this challenge on, and the results have exceeded board expectations.

In this webinar, you'll learn how CTA got from BHAG to results by:

  • Creating a process for continuous improvement of project management tools

  • Defining project manager roles and responsibilities

  • Utilizing Synthesis to help project managers across 14 office learn and grow

If you only have a few minutes, we recommend jumping to two highlights: Accountability + Creating Alignment at (7:05) and Gather, CTA's PM Community on the Intranet, at (16:30).

Webinar Timeline

01:20   Update on KA Connect 2018 Talks
01:50   Synthesis Workshop Registration
02:30   Introduction: Fran Quiram @ CTA
03:40   Brief History of Project Management at CTA
04:55   The BHAG that Started It All
05:38   Support - The Importance of Executive Sponsorship and Best Practices
06:00   Energy - Building the Team and Identifying Improvements
07:05   Accountability - Creating Alignment
08:55   … Project Manager Scorecard
10:45   … What problem was CTA trying to solve by reducing the number of project managers?
12:05   Repetition - Monthly Project Manager Training
13:10   … How do you prioritize training topics?
14:15   … How do you select trainers? Do you bring in outside trainers?
16:30   Gather - The PM Community on the Intranet
17:50   … PM Roadmap Resources
19:13   … Onboarding New Project Managers
20:10   … What technology do you use to conduct monthly trainings?
21:35   Continuity - Continuous Improvement
22:50   How Is It Working?
22:50   … New Project Manager Request Process
25:00   … Folder Structure Improvements
26:50   Results
26:50   … Resource Adoption
27:50   … How did you build engagement, traction, and get Project Managers accustomed to using these new resources?
30:05   … Reporting to Our Board
32:21   6 Steps to Rebuilding the Culture
35:00   What is it about this project that excites you?
36:00   Did it create confusion for clients if their primary contact isn’t a Project Manager?
37:40   How were conversations managed for the 100+ people who would no longer be Project Managers?
39:05   Did CTA re-engineer your career path because of these changes?
40:00   How do you collect the data for the scorecard?
42:20   Did you have a culture of metrics and goals before the BHAG exercise?
43:15   Do the BHAG committee members have an expected amount of time to participate? Is there a plan to change members overtime?
44:00   Have revenue & profitability increased since implementing the program
45:00   Are there any incentives for PMs to participate in the program?
46:00   What has been the most rewarding part of this process for you personally?
47:37   What's next?
49:33   How long did it take for everyone to adopt Deltek Vision Resource Planning?
50:40   What have you learned through this process about Project Manager and how has this made you a better Project Manager?

About Office Hours

Office Hours is 60 minutes of news, stories, and Q+A with Susan, Chris, Zucu, and special guests from the KA Advance community. You can watch recordings of past Office Hours webinars here.

More Office Hours Webinars

Featured
WEBINAR | Product Update: The Future of Synthesis
August 21, 2026
WEBINAR | Product Update: The Future of Synthesis
August 21, 2026

Featured Guests

Christopher Parsons, Founder and CEO, Knowledge Architecture

Webinar Summary

Over the last two years, Synthesis has evolved from a social intranet into an integrated knowledge, learning, and AI platform for AEC firms.

In this webinar, I shared the next phase of that evolution and demonstrated how new Synthesis LMS, AI, and integration capabilities are coming together to help firms put their knowledge to work.

We explored:

  • How the Search Connector API enables firms and technology partners to build custom connectors and bring more firmwide knowledge into Synthesis

  • How firms are using Synthesis Knowledge Agents across informational, creation-based, and process-based use cases

  • How the Synthesis MCP Server connects Claude, ChatGPT, Copilot, and other compatible AI platforms to a firm’s knowledge and learning foundation in Synthesis

  • How Assignments, Recommendations, and Notifications in Synthesis LMS will help firms deliver the right learning to the right people at the right time

  • How SCORM support in Synthesis LMS will allow firms to centralize access to courses from learning-content partners and the course-authoring platforms they choose

  • The emerging vision for the Synthesis Knowledge Marketplace, which will bring trusted industry expertise into a firm’s knowledge, learning, and AI ecosystem

This session is useful for current Synthesis clients, firms evaluating Synthesis, and AEC leaders responsible for knowledge management, learning and development, technology, AI, and digital transformation.

Enjoy!

Read more →
August 21, 2026
WEBINAR | Launching Synthesis @ SMRT
July 30, 2026
WEBINAR | Launching Synthesis @ SMRT
July 30, 2026

Featured Guests

Nicole Rogers, Senior Principal and Director of Architecture
Graham Parker, Knowledge Manager

Webinar Summary

What changed when SMRT Architects & Engineers implemented Synthesis wasn't just the platform. It was the mindset.

After four intranet iterations spanning nearly two decades — from hand-coded HTML to ThoughtFarmer to SharePoint — SMRT, a 130-person integrated architecture and engineering firm based in Portland, Maine, made a different kind of commitment. They decided that internal work is real work, that their firm is a worthy client, and then treated their Synthesis implementation accordingly.

Nicole Rogers served not just as executive sponsor, but as principal in charge. Graham Parker, who had already proven the ROI of data-driven process improvement on the accounting side of the business, moved into a dedicated knowledge management role. A project number was created in Deltek. Hours were tracked on timesheets. The implementation got the same rigor and attention SMRT gives its external clients and the results showed.

That investment didn't end at go-live. Nicole has continued to drive adoption at the senior leadership level because SMRT understands that launching Synthesis is just the beginning, not the finish line. Meanwhile, Graham has expanded his work into AI, helping build the digital knowledge foundation that makes tools like Synthesis Knowledge Agents and AI Search valuable. 

Knowledge management can't be the ninth thing on somebody's to-do list in the AI era. SMRT's story is a case study in what happens when it isn't.

In this webinar, Nicole Rogers, Senior Principal and Director of Architecture, and Graham Parker, Knowledge Manager, share their firm's story — from the organizational shifts that unlocked knowledge management to a live look at where they're headed with AI and learning management.

We explore:

  • How treating the Synthesis implementation like a real client project changed the outcome

  • The change management and internal marketing work that drove adoption before, during, and after launch

  • How Nicole's continued executive sponsorship keeps the platform alive and growing past go-live

  • How and why Graham moved from the finance team to a dedicated knowledge management role 

  • What it takes to build the digital knowledge foundation that enables AI agents to actually deliver value

  • A live tour of CALVIN, SMRT's Synthesis platform, and a look at their early work with Synthesis Knowledge Agents and LMS

If your firm has struggled to give its knowledge management program real momentum, SMRT's story offers an honest, hard-won perspective on what it actually takes: the right investments in mindset, people, process, and culture — alongside the right technology.

Enjoy!

Read more →
July 30, 2026
WEBINAR | Synthesis Knowledge Agents: Live Demo + Insights from the Private Beta
June 25, 2026
WEBINAR | Synthesis Knowledge Agents: Live Demo + Insights from the Private Beta
June 25, 2026

Featured Guests

Christopher Parsons, Founder and CEO, Knowledge Architecture

Webinar Summary

Knowledge agents are emerging as one of the most promising applications of AI for AEC firms—helping teams accelerate learning, scale expertise, and streamline workflows.

In this webinar, Christopher Parsons, Founder and CEO of Knowledge Architecture, will provide a live demonstration of Synthesis Knowledge Agents, showing how agents are created, refined, and deployed to solve real business problems.

Along the way, Christopher will share what we're learning from firms participating in the Synthesis Knowledge Agents private beta, highlighting the patterns and strategic insights emerging from early adoption.

We'll explore:

  • A live demonstration of Synthesis Knowledge Agents, including how to create and refine agents from scratch

  • Real-world examples spanning informational, creation-based, and process-based use cases

  • The progression from informational AI assistants to workflow-transforming knowledge agents

  • The common characteristics shared by firms making the fastest progress with knowledge agents

  • How firms are capturing and structuring knowledge to power more capable agents

  • Where knowledge agents are headed and what that means for AEC firms

This session offers a practical look at how knowledge agents are evolving and what early adopters are teaching us about the future of AI-enabled work in AEC firms.

Enjoy!

Read more →
June 25, 2026
WEBINAR | Designing Modern Learning Experiences at Lionakis and Fuscoe
May 22, 2026
WEBINAR | Designing Modern Learning Experiences at Lionakis and Fuscoe
May 22, 2026

Featured Guests

Kristina Williams, Design Technology Director at Lionakis
Brandon Norton, Senior Multi-Media Manager at Fuscoe Engineering

Webinar Summary

As AEC firms rethink how knowledge and expertise are shared internally, learning is beginning to move beyond traditional training formats. Instead of relying solely on live sessions or long recordings, firms are increasingly designing learning experiences that are shorter, more flexible, on-demand or hybrid, and accessible in the flow of work.

This shift is being accelerated in the Knowledge Architecture community by Synthesis, a platform built for Modern Learning Organizations, that combines intranet knowledge, learning management systems, AI-powered search, and knowledge agents to enable employees to discover and apply expertise exactly when they need it.

In this webinar, Kristina Williams, Director of Design Technology at Lionakis, and Brandon Norton, Senior Multi-Media Manager at Fuscoe Engineering, shared how their firms are designing modern learning experiences that take advantage of this new paradigm.

Each presented a case study of a high-priority learning experience their firm is building or modernizing—experiences designed not only for formal learning, but also to support self-directed exploration, knowledge reuse, recall, and AI-powered discovery through Synthesis.

We explored:

  • How firms are identifying high-value opportunities to modernize learning experiences

  • How learning content is being structured for both human learning and AI-powered retrieval

  • How on-demand courses and hybrid learning experiences are designed to support self-directed learning

  • What early feedback firms are receiving from staff using these new formats

  • Lessons learned from the first generation of modern learning experiments

  • What these efforts may mean for the future of knowledge management, learning, and firmwide expertise development

Each speaker shared a 20-minute case study, followed by discussion and open Q&A.

This session offered a practical look at how firms are beginning to redesign learning experiences for a new era—one where knowledge, learning, AI search, and knowledge agents work together to help employees access the right expertise at the right time.

Enjoy!

Read more →
May 22, 2026
WEBINAR | Unlocking Collective Intelligence with AI Search and Knowledge Management @ MBH Architects
April 20, 2026
WEBINAR | Unlocking Collective Intelligence with AI Search and Knowledge Management @ MBH Architects
April 20, 2026

Featured Guests

Hillary Thompson, Principal

Webinar Summary

As AI-powered search and learning tools become more capable, their effectiveness depends on something far more fundamental: the quality, structure, and completeness of a firm’s knowledge foundation.

Over the past year, MBH Architects has advanced a series of focused initiatives to strengthen how knowledge is captured, structured, and maintained across the firm. What began as a small proof of concept quickly expanded into a broader effort spanning marketing, studio-level practice knowledge, structured project data, and now firmwide learning.

In this webinar, Hillary Thompson, Principal at MBH Architects, shares how MBH is deliberately investing in its knowledge foundation to enable better AI outcomes, improve access to expertise, and create a continuous pipeline connecting project experience, institutional knowledge, and learning.

We explore:

  • How MBH scoped and executed targeted knowledge capture initiatives to demonstrate early, measurable value

  • How capturing practice knowledge, studio standards, and best practices is becoming essential groundwork for smarter retrieval and collaboration

  • The role of structured project data in unlocking new possibilities for search, storytelling, and institutional insight

  • How MBH is beginning to translate project experience and expertise into scalable learning through Synthesis LMS

  • Practical strategies for communicating value, building momentum, and sustaining long-term knowledge management initiatives

This session offers a practical, behind-the-scenes look at how one firm is strengthening its knowledge infrastructure to ensure the right knowledge reaches the right person at the right time—and how that foundation is enabling the next generation of AI-powered knowledge and learning.

Enjoy!

Read more →
April 20, 2026
WEBINAR | Real-World AI for AEC: How 5 Firms Are Creating Business Value through Knowledge Management
November 6, 2025
WEBINAR | Real-World AI for AEC: How 5 Firms Are Creating Business Value through Knowledge Management
November 6, 2025

Featured Guests

Christopher Parsons, Founder and CEO, Knowledge Architecture

Webinar Summary

Are you taking advantage of the data gold mine your AEC firm is sitting on? Is the institutional knowledge of your firm’s most valuable professionals available to others? Christopher Parsons of Knowledge Architecture shares 5 “We Gotta Try That!” examples of AEC firms applying an Intranet + AI Search solution to unlock the full value of their in-house knowledge:

  • BWBR created a healthcare upskilling series with 18 learning modules, best practice guides, and expert-curated content. AI search makes it all accessible to new hires so they can quickly get answers to their questions.

  • Turner Fleischer combined structured standards, #TechTalk videos, a searchable eTutor library, and an internal learning academy to build a robust KM foundation. AI search delivers just-in-time answers that support technology adoption at scale.

  • Boulder Associates uses expert interviews to capture knowledge, such as seismic compliance strategies and Bluebeam project workflows. AI search then surfaces this expertise so project teams can get answers and connect directly with in-house experts.

  • Bora Architecture & Interiors built a digital twin of their sustainability lead, Corey Squire, by integrating his best practices, project reflections, and even his book into their intranet. AI search (aka “Robo Corey”) now helps employees find standards, strategies, and subject matter experts for sustainable design decisions.

  • Shepley Bulfinch created a comprehensive onboarding knowledge ecosystem, answering questions such as “How do I get staffed on projects?” or “Who knows Affinity Photo in Houston?” in the flow of work. AI search allows access to answers long after orientation.

Enjoy!

Read more →
November 6, 2025

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