Amy Anderson, Marketing Information Coordinator
In 2017, Shive-Hattery’s employee survey turned up an actionable insight: Employees were beginning to feel disconnected from their colleagues due to geographical barriers. Firm leadership saw an opportunity to use Shive-Hattery’s intranet, SHare, to reconnect the offices and help fulfill the firm’s One Firm Vision.
Today, all seven offices are sharing news and announcements on SHare, and 30-60% of employees read 1+ office news post weekly.
In this recorded webinar, you’ll learn how Shive-Hattery:
Created a shared vision for change
Supported change agents with analytics
Incorporated change into firm culture
If you only have a few minutes, we recommend jumping to two highlights: Example Posts that Demonstrate a Range of Office Cultures (6:22) and Communicate the Vision for Buy-In (19:53).
05:04 Amy Anderson
Cross-Office Communications @ Shive-Hattery
06:22 Example Posts that Demonstrate a Range of Office Cultures
09:55 Using the Employee Engagement Survey to Set Business Priorities
10:30 Identifying Areas for Improvement
Leading/Working Through Change
12:20 Kotter’s 8 Step Model
12:44 STEP 1: Create a Sense of Urgency
13:50 STEP 2: Create a Guiding Coalition
15:25 ...Getting Buy-in, Tying It to Business Value
16:54 ...Establishing Metrics
17:20 STEP 3: Develop a Change Vision
17:37 ...Post Examples (Introductions, Involvement, Kudos)
19:15 ...Hashtag Examples and Additions
19:53 STEP 4: Communicate the Vision for Buy-In
20:09 ...Overview of Responsibilities
21:12 ...Content Standards
24:15 STEP 5: Empower Broad-Based Action
24:55 STEP 6: Generate Short Term Wins
25:40 ...Using Post Analytics to Evaluate Metrics
26:18 ...Sharing Post Analytics Results
27:00 Q: Did you have to prod people or did it happen naturally?
27:52 STEP 7: Never Let Up
29:26 ...Why the Initiative was Successful: Ownership, Recognition, Social Momentum
31:17 TEP 8: Incorporate Change into Culture (Communication Protocol)
32:10 Focus on Exciting Project Updates & Firm Initiative/Leadership Updates
33:00 Increase the Culture of Support and Recognition
34:40 Q: Will you continue to distribute the monthly metrics spreadsheet?
36:00 Creating a Shared Vision: Did it really happen in just one 30 minute meeting?
37:45 What would you do differently next time?
38:57 Was there a concern that the platform would be overwhelmed with social content?
41:07 What did you enjoy most about this process?
About Office Hours
Office Hours is 60 minutes of news, stories, and Q+A with Susan, Sarah, Chris, Zucu, and special guests from the KA Advance community. You can watch recordings of past Office Hours webinars here.