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Synthesis Spotlight: Intranet Reorganizations at Lochner and BWBR

October 22, 2020 Knowledge Architecture
Lochner_BWBR_1280_video.png

Featured Guests

Hillary Schlehuber, Senior Associate and Marketing Communications Manager at Lochner
Stefnee Trzpuc, Principal and Operations Leader at BWBR

Webinar Summary

In this Synthesis Spotlight, you’ll hear from two intranet champions who are fundamentally reorganizing their firm’s intranet to better support business needs.

Webinar Timeline

02:12 Hillary Schlehuber - Lochner
03:04 Renovating LochNET
03:34 Background on Lochner
04:17 5 years of LochNET
04:49 Why a renovation?
05:41 Getting going and goals
06:25 Content ownership structure shift
07:04 Key Points in the Journey
07:14 … Acknowledging the baseline
09:04 … Recalibrating expectations
10:34 … Inventory + Renovation
12:11 HR Center Renovation
12:30 … Acknowledging the baseline
15:05 … Content inventory 
16:10 … A user friendly information architecture
17:47 … The new HR Center
19:15 … How we did it
19:51 Content Spotlight: Client Managers 
20:14 Content Spotlight: “For Marketers” 
20:44 How renovations were rolled out
21:50 What users are saying
23:05 Hillary’s professional growth

25:17 Stefnee Trzpuc - BWBR
26:22 BWBR’s intranet history
28:00 Redesign goals
30:06 The organizational accountability chart
30:42 … Business units
31:32 … Key components of each unit 
32:10 … Integrating the employee experience
32:50 … What happens in the business
33:18 Connecting the organizational strategy to the intranet
33:32 Rebranding: BHive
34:18 … Communicating to staff
34:45 … Restructuring communities
35:40 … Elevating Technology resources
36:17 … Reclaiming the Office community
36:40 … Communities = Colonies
37:01 … Homepage + left hand navigation
37:52 … Activity stream simplification
38:58 … Colony navigation 
39:39 … Content pages with hashtag stream links
40:13 Restructuring BHive
40:18 Styling + branding toolkit
41:50 Results
42:00 … Posts and engagement
42:30 … Content usage
42:54 Observations
45:00 The journey continues

Q+A
46:44 Q: What's the plan for keeping content current? Who's involved?
48:07 Q: What methods did you use for user feedback? Did you do any Beta Testing?
50:11 Q: What questions did you ask in user feedback and how did you make that conversation work?
53:05 Q: How did practice areas respond to the homepage-only stream + hashtags?
54:13 Q: How does governance of hashtags work for you?
56:32 Q: Can you show us the People/HR dropdown in top navigation?
57:27 Q: Are the breadcrumbs manually managed?
58:26 Q: Are people searching less because navigation is easier?
59:43 Q: What was your experience shortening the left hand navigation?
61:20 Q: Are people frustrated with the hybrid (renovated + legacy structure) intranet?
63:28 Q: What's next with your intranet renovation?

64:51 Thank you Stefnee and Hillary!

About Office Hours

Office Hours is 60 minutes of news, stories, and Q+A with Susan, Sarah, Chris, and special guests from the KA Advance community. You can watch recordings of past Office Hours webinars here.

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