Andy Ernsting, Senior Principal, Brand Communications Leader,
Through acquisition, DLR Group added 400 people in 10 offices over a 12-month period. What did we learn? The firehose approach does not work. In the end, be it 12, 80, or 200 new people joining your firm, onboarding knowledge and talent requires thoughtful planning and execution. The key is to identify, activate, and integrate critical knowledge and experts to grow your firm and its culture. (All without drowning people on both sides with a firehose.)
Andy Ernsting is a senior principal and brand communications leader of DLR Group, an integrated design firm with 29 global locations and more than 1,200 design professionals. He collaborates with senior leaders and market sector leaders to effectively communicate the benefits of each DLR Group studio to its key audiences. He is responsible for the strategic evolution of the DLR Group brand including messaging, digital strategy and presence, public relations, creative services, and internal communications.
Christopher Parsons of Knowledge Architecture interviews Andy Ernsting of DLR Group at KA Connect 2018.