AEC marketing teams have spent years building and maintaining some of the richest knowledge collections inside their firms: structured CRM data, employee resumes, project descriptions, proposal language, client testimonials, past proposals, market research, and insights captured from subject matter experts.
Synthesis Knowledge Agents offer a new way to put all of that knowledge to work by helping marketing teams find, connect, and apply what their firms already know. The result can be faster workflows, stronger content, and fewer repetitive demands on both marketing teams and the subject matter experts they rely upon.
In this 90-minute webinar, Katie Robinson, Chief Marketing & Knowledge Officer at LS3P; AJ Zandt, Marketing Specialist and Content Writer at EUA; and Shayna Lindeman, Senior Communications Specialist at Muller Engineering, will share the marketing knowledge agents their firms are building and using as participants in the Synthesis Knowledge Agents beta.
Through three 15-minute case studies, they will demonstrate real-world agents designed to support marketing, business development, and communications. Their examples will show how firms are using knowledge agents to reduce repetitive work, uncover relevant experience and evidence, and give marketing teams a stronger starting point for creating thoughtful, tailored content.
We’ll explore:
How firms are identifying high-value opportunities for marketing knowledge agents
How agents help teams research RFPs, surface hard-to-find project evidence, and turn it into stronger proposal language, resumes, and qualifications
How agents can reduce repetitive work and make the day-to-day experience of marketing professionals more productive and rewarding
How agents can reduce demands on subject matter experts, allowing them to spend more time on billable work and serving clients
How firms are structuring grounding knowledge and instructions to produce useful, trustworthy results
What marketing teams are learning as they build, refine, and introduce agents within their firms
Where human expertise and judgment remain essential
How agent ownership and content stewardship may reshape the role of AEC marketing teams
Following the presentations, Susan Strom, Chief Client Officer at Knowledge Architecture, will facilitate an open conversation with the speakers and audience about what it takes to build useful agents, what these early implementations are revealing, and where marketing knowledge agents may go next.
The webinar will take place on Tuesday, September 29 at 11:00 AM Pacific.
We hope to see you there.
Featured Guests
Katie Robinson, Chief Marketing & Knowledge Officer at LS3P
Katie Robinson joined LS3P in 2004 and serves as Principal and Chief Marketing & Knowledge Officer. In this role, she works closely with the Executive Committee to advance the firm's vision and strategic goals, leading initiatives across marketing, communications, knowledge management, and business strategy. Through her leadership, LS3P's marketing team has evolved into a high-performing creative agency that supports both internal and external communications, delivers innovative marketing solutions, and strengthens brand trust across the firm and industry.
Beyond marketing, Katie leads LS3P's knowledge management efforts, helping connect project data, expertise, and practice insights to drive better business and design outcomes. She founded the firm's pioneering Data Manager Program in 2013, establishing a framework for capturing and leveraging project knowledge at scale. Her work bridges the intersection of data, knowledge, creativity, and technology, enabling LS3P to transform information into actionable insights that support exceptional client service and design excellence.
AJ Zandt, Marketing Specialist and Content Writer at EUA
AJ Zandt is a marketing specialist and content writer at EUA. He works with subject matter experts to develop proposal copy, thought leadership and other strategic content while exploring how AI can help marketing teams make better use of institutional knowledge. His work focuses on improving content discoverability, surfacing relevant expertise and creating more efficient approaches to content development. AJ brings experience in architecture, marketing and storytelling to the intersection of content strategy and AI.
Shayna Lindeman, Senior Communications Specialist at Muller Engineering
Shayna is Muller Engineering Company's Senior Communications Specialist. She has expertise in internal and external communications, marketing, and grant writing for transportation and infrastructure projects. She uses her expertise to manage Muller's website and social media, internal engagement, client communications, awards, company branding, and sponsorships and events, contributing to firm-wide communication strategy and culture. In 2024, Shayna took on launching Synthesis at Muller and has been a believer in all things Knowledge Architecture ever since.
About LS3P
Founded in 1963, LS3P is an architecture, interiors, and planning firm with regional roots and national reach. Operating from its twelve locations in Charleston, Columbia, Greenville, Myrtle Beach, Asheville, Charlotte, Greensboro, Raleigh, Wilmington, Atlanta, Savannah, and Jacksonville, LS3P is deeply committed to the communities in which it serves and has been honored with over 680 design awards in diverse practice areas.
About EUA
EUA is an integrated architecture, engineering and design firm that believes great design elevates people's potential. With more than 260 employees in Milwaukee, Madison, Green Bay, Denver and Atlanta, the firm partners with clients to create environments that support their goals and strengthen their communities. The 119-year-old firm serves the advanced manufacturing + industrial, community, healthcare, learning, living, science + technology and workplace markets.
About Muller Engineering
Muller Engineering Company is an employee-owned civil engineering consulting firm founded in 1980 and based in Lakewood, Colorado. With nearly 150 employees, Muller delivers engineering design, program management, environmental planning, and construction management services across transportation, stormwater and floodplain management, water and wastewater utilities, and structural and bridge design. Guided by the mission of Creating Better Places, Together, Muller brings personal investment and consistent leadership to every project.