In my view, Katie Robinson, Chief Marketing Officer at LS3P, has built one of the most inspiring knowledge management programs in the AEC industry. What began as a creative solution to gather project data for proposals over a decade ago has grown into a firmwide practice where knowledge management truly is everybody’s job.
Today, Katie leads a small but mighty Knowledge M team—while also orchestrating the contributions of over 120 LS3P employees who capture and share project data as part of the firm’s Data Manager program. It’s a remarkable model for scaling KM beyond a single department.
In this episode of Welcome to KM 3.0, Katie shares how LS3P’s Data Manager program empowers emerging professionals to make project data collection both sustainable and developmental, giving them mentorship opportunities while providing the firm with reliable information.
She also describes how Expert Hours—casual, live, recorded conversations with subject-matter experts—have become a powerful way to transform everyday storytelling into searchable knowledge that fuels marketing, mentorship, and practice alike.
Along the way, we explore how LS3P is driving business value with AI, preparing to fold learning and development into their KM program, and experimenting with innovative new ways to capture and expand project data. Katie’s story is full of practical wisdom on how to start small, solve real problems, and build momentum for KM in AEC.
I hope you enjoy this conversation as much as I did.
Best,
Chris
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Episode Highlights
Here are a few standout moments from the conversation:
9:44 How Emerging Professionals Make Project Data Collection Scalable and Sustainable at LS3P
40:21 How LS3P Turns Live Expert Interviews Into Knowledge, Mentorship, and Marketing Assets
55:01 How to Build Momentum for KM in AEC: Start Small and Solve Real Problems
About the Welcome to KM 3.0 Series
Knowledge Management has always evolved alongside technology. Today, powered by AI, a new golden era of KM is emerging — KM 3.0.
In this limited series produced by Christopher Parsons, CEO and Founder of Knowledge Architecture and Evan Troxel, host of the TRXL Podcast, we’ll profile a range of firms—each with a distinct approach to knowledge management. From program structure to measurable impact, we’ll explore how AEC firms are using knowledge management to get smarter in an AI-driven world.
You’ll hear from a CEO, a marketing director, a technology leader, a sustainability expert, and a dedicated knowledge manager. Each will bring a different lens—showing us how knowledge leadership can emerge from different corners of an organization and take shape in distinct ways.
In every episode, we’ll aim to get to the heart of how AEC knowledge management functions in practice—what’s working, what’s changing, and what’s next.
About the TRXL Podcast
The TRXL podcast is a leading voice at the intersection of architecture and emerging technology, hosted by Evan Troxel. Each episode features thoughtful conversations with architects, technologists, and industry leaders who are shaping the future of the built environment. With a focus on innovation, practice, and the people behind the work, TRXL offers listeners an inside look at how architecture is evolving—one insight at a time.
In addition to the free weekly show, TRXL+ offers an extended experience with bonus content, early access, behind-the-scenes commentary for subscribers who want to go deeper, ad-free episodes, and the Leadership Edge newsletter. You can explore the full archive and learn more about TRXL+ at https://trxl.co.