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Knowledge Architecture

505 Montgomery Street, Suite 1100
San Francisco, CA, 94111
415.523.0410
We help architects and engineers find, share, and manage knowledge.

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Knowledge Architecture

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    • Synthesis Learning Management System
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Talking Knowledge Strategy on the Bold Brand Show

September 5, 2025 Christopher Parsons

I recently joined Josh Miles on the Bold Brand Podcast for an episode called The Secrets to Unlocking Your Firm’s Knowledge.

In our conversation, we explored how AEC firms can use knowledge strategy not just to organize information, but to win work, grow stronger, and future-proof their business. We talked about how smarter collaboration, better content, and emerging tools like AI are helping firms tackle real challenges today while building long-term advantage for tomorrow.

Here’s a guide to the conversation:

  • 4:18 – What does knowledge management look like in an AEC firm?

  • 9:21 – How KM solves the real problems AEC firms care about

  • 11:54 – What every AEC firm should know about critical knowledge transfer

  • 16:14 – How AI agents are becoming part of the AEC workforce

  • 19:04 – How AEC firms know it’s time to invest in knowledge management

  • 24:00 – What AEC firms should expect when implementing a Synthesis intranet

  • 26:56 – Why intranet projects in AEC are really about change management

  • 32:27 – Do AEC firms still need to organize information in the AI era?

  • 47:30 – Why video is supercharging knowledge management in AEC firms

  • 52:41 – Why AEC firms “built to sell” are just better firms—even if you never sell

I hope you enjoy it!

Best,
Chris

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Knowledge Management is Everyone's Job | KM 3.0 Podcast Series - Episode 4 →

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