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Knowledge Architecture

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We help architects and engineers find, share, and manage knowledge.

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KM 3.0 CASE STUDY | Upskilling Emerging Professionals @ BWBR

May 29, 2025 Christopher Parsons

BWBR is a 200-person architecture firm based in Saint Paul, Minnesota. Last year, they hired 70 new employees, many of whom were placed on healthcare projects.

Healthcare, as anyone in AEC knows, is an especially complex building type. The regulations are intense. The jargon is endless. The user types are specialized. You’ve got equipment standards, room layout logic, infection control procedures—plus a sea of acronyms that only make sense once you’re fluent. It’s a steep learning curve, even for experienced professionals, let alone those new to the industry.

So BWBR asked a timely and important question:

How do we get 70 people up to speed—quickly and effectively—using knowledge management, including the latest advances in AI-powered tools?

In this 8-minute clip from my recent webinar "KM 3.0: Connecting People to Knowledge and Expertise in the Flow of Work", I share how BWBR:

  • Built a healthcare community of practice on their intranet (BHIVE), including 18 curated training modules

  • Documented best practices, subject matter experts, and go-to resources for complex topics

  • Layered on AI Search so new hires can ask real questions—“What’s an onstage/offstage layout?” or “What’s important in an imaging suite?”—and instantly surface the most relevant answers from training videos, expert-authored pages, and internal documentation

This is what KM 3.0 looks like in practice.

Not just capturing and sharing knowledge, but delivering it in the flow of work.

Watch Full KM 3.0 Webinar
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