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KM 3.0 CASE STUDY | Driving Technology Adoption at Scale @ Turner Fleischer

May 29, 2025 Christopher Parsons

Turner Fleischer is a 250-person architecture firm based in Toronto with a long-standing commitment to design technology. Over the past decade, they’ve not only adopted new tools—they’ve built them, structured a robust DT department, and established themselves as leaders in technical innovation.

But as anyone in change management knows, building great tools is one thing. Getting people across the firm to actually use them—that’s the real challenge.

Turner Fleischer’s approach to driving tech adoption is layered, thoughtful, and grounded in a progression from KM 1.0 to KM 2.0 and now KM 3.0.

In this 8-minute clip from my “KM 3.0” webinar, I walk through how they’ve built a solid knowledge foundation and then used AI to scale learning and support at the moment of need.

They’ve created:

  • A deep, well-structured intranet (named Newton) with curated documentation, from Revit standards to computational design guides—complete with subject matter experts listed on every page.

  • A series of monthly Tech Talks that spotlight emerging tools, trends, and internal innovations—recorded and posted to the intranet so learning becomes part of the firm’s knowledge fabric.

  • A microlearning video library called eTutor, with over 370 short videos (most under 10 minutes), each laser-focused on specific tools or tasks—from Bluebeam to Autodesk Construction Cloud.

  • A formal L&D program called TF Academy offering cohort-based courses to deepen team expertise.

This multi-pronged strategy meets people where they are—whether they want to skim a summary, attend a course, or watch a short video before jumping into a task.

But what makes this KM 3.0 is how it all comes together at the moment of need.

Let’s say you’re new to the firm and keep hearing about “BXP”—but aren’t quite sure what it means. Rather than asking around, you simply search “What is BXP?” and instantly get a clear answer: it’s a BIM Execution Plan, here’s how we use it at Turner Fleischer, and if you want to learn more, go talk to Brent Mauti.

Or maybe you need to create a door schedule. A quick search pulls up a structured page plus a relevant microlearning video from the eTutor library.

Need to request a laser scan? Search the question, get the steps, and click directly to the form.

Curious who knows Grasshopper or how to operate the laser cutter? Search the tool name and Synthesis points you to the right people instantly.

This is the heart of KM 3.0.

Turner Fleischer isn’t just educating their team—they’re delivering knowledge in the flow of work. They’ve moved from “just in case” training to “just in time” answers. From centralized expertise to distributed access.

The result? A more empowered, more confident, and more capable team—ready to adopt and apply new technology when it matters most.

Watch Full KM 3.0 Webinar
Tags KM 3.0 Case Studies
← KM 3.0 CASE STUDY | Improving Onboarding Effectiveness @ Shepley BulfinchKM 3.0 CASE STUDY: Scaling Expert Knowledge @ Boulder Associates →

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