Howard Wolff, Most Senior Person
Howard J. Wolff is the founder of Full-Height Advice, a strategic marketing consulting practice. Previously, he was senior vice president and worldwide director of marketing for WATG, the world’s number one destination design firm. Howard was the first to conduct research on the correlation between design and the bottom line. He is credited with coining such phrases as “Return on WOW” and “RevPAD: Revenue Per Amazing Design.” With both a Masters in Communication and Bachelor of Architecture degree from Rensselaer Polytechnic Institute -- coupled with 30 years of industry expertise -- Howard has guided firms through a strategic process of building their brands to compete successfully on a global scale.
Howard Wolff (Full Height Advice), Georgia Collins (DEGW), and David Morgareidge (RTKL) share their insights into service innovation in the AEC industry.
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