Cristina Ferrari, Senior Brand Strategist
FRCH Design Worldwide
As a Senior Brand Strategist for FRCH Design Worldwide, Cristina works across studios and industries to provide consumer insights, trend analysis and brand consulting on projects ranging from Harley-Davidson to Hilton Worldwide. With degrees in marketing and entrepreneurship, she has an intuitive understanding of both the rational and the creative side of marketing and is invaluable for her ability to translate this vast knowledge into actionable implications for retail and hospitality design. Since joining FRCH in 2006 she has authored numerous trend and research reports for her clients and the industry at-large on topics ranging from consumer behavior to experiential technology and social media. As co-creator of the FRCH blog, Creative Fuel, Cristina oversees all facets of FRCH’s digital thought leadership and social media strategy.
Sarah Peck (SWA Group), Amy Squitieri (Mead & Hunt), and Cristina Ferrari (FRCH Design) talk about social media in their respective practices.