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Knowledge Architecture

505 Montgomery Street, Suite 1100
San Francisco, CA, 94111
415.523.0410
We help architects and engineers find, share, and manage knowledge.

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Knowledge Architecture

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Panel Discussion: Connecting with Clients via the Web

April 7, 2018 KA Connect
A panel discussion with Bill Shander (Beehive Media), Vanessa DiMauro (Leader Networks), Jason Mlicki (Rattleback), and Amanda Walter (Walter Communications) about Connecting with Clients via the Web at KA Connect 2015. 00:20 Panel Introductions 03:25 What is the Buyer’s Journey and what does that have to do with the web? 06:04 How can AEC firms use the web to lead potential clients along the Buyer’s Journey? How much of that journey can be self-guided? 12:05 How do you balance your Content Marketing efforts between Search Engine Optimization and Social Media? Is one more important than the other? 13:57 How do you balance the mix between sharing your firm’s original content and 3rd party content which might be useful to your clients? 16:44 How do you prioritize between the Content Marketing needs and demands of various internal constituencies, for example, market sectors? 22:00 How are leading AEC firms structuring their Content Marketing and Web teams? 27:13 Does Content Marketing replace something that’s already on the AEC marketing team’s plate? Or is Content Marketing an add-on? 30:16 Could Inbound Marketing potentially supplant some of the existing business development activities AEC firms are currently depending on for lead generation? 34:04 How important is it to publish new content on a consistent schedule? 36:16 How should AEC firms think about building meaningful audiences for their thought leadership content? 38:38 Should AEC firms think about buying ads or sponsoring content on social media channels like Facebook and LinkedIn? 40:48 Is Email Marketing experiencing a renaissance? 43:06 Are Microsites still a relevant way to target content to specific audiences? 45:30 If you had to choose, would you recommend Boosted Posts or AdWords for an AEC firm? 46:58 Can AEC firms generate marketing results simply by daylighting existing content, as opposed to creating new content? 52:20 How should AEC firms think about tuning their content to match the specific context or audience of different social media channels? 56:00 What are the key ingredients for a successful, sustainable Content Marketing program?

Panel Discussion: Connecting with Clients via the Web at KA Connect 2015.
1:00:04

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In KA Connect 2015 Part 2 Tags Marketing

State of Knowledge Management in AEC Survey: Key Findings + Insights

May 6, 2015 KA Connect
Christopher Parsons of Knowledge Architecture at KA Connect 2015. 00:05 How and Why We Conducted the State of Knowledge Management in AEC Survey 01:30 Survey Demographics 06:20 Survey Structure 08:37 Results Part 1: Strategic Priorities for KM 11:43 Results Part 2: Core KM Processes 15:05 Results Part 3: Supporting KM Activities by Role 17:18 Results Part 4: Most Common Supporting KM Activities 18:28 Results Part 5: Supporting Activities Performed by Knowledge Managers 19:29 Results Part 6: Who Leads KM in an AEC Firm? 20:16 Results Part 7: KM Leadership by Firm Size and Type 21:52 Results Part 8: Where Does KM Report?

Christopher Parsons at KA Connect 2015.
25:56

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In KA Connect 2015 Part 2

Research First: Growing and Developing Intellectual Content at EYP

May 6, 2015 KA Connect
Leila Kamal of EYP at KA Connect 2015. 01:00 Introducing EYP 02:20 Why EYP Started Investing in Research 05:48 Research Example #1: College of the Holy Cross 09:50 How Can Architects Measure the Success of a Building? 11:32 Overview of Research Methodology + Key Findings 23:11 How to Share Architectural Research with a General Audience 24:28 What's Next?: Expanding EYP’s Research into Different Project Typologies

Leila Kamal at KA Connect 2015.
25:48

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In KA Connect 2015 Part 2 Tags Research

How Do You Model Tacit Knowledge?

May 6, 2015 KA Connect
Fernanda Leite of the University of Texas at Austin at KA Connect 2015. 00:10 The Gap of Knowledge Between Retiring and Next-Generation AEC Leaders Is Growing 01:51 Using BIM to Facilitate Knowledge Transfer 02:25 Research Project #1: Work Packaging in Industrial Projects 06:35 Research Project #2: MEP Design Coordination 08:33 Can Novice Engineers Make Better Design Decisions Using Knowledge Provided by Decision Support Systems? 12:20 Research Project #3: 4D Modeling for Site-Specific Safety Planning 16:55 What’s Next?: Formalizing Expert Knowledge + Systems Integration

Fernanda Leite at KA Connect 2015.
19:02

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In KA Connect 2015 Part 2

The Data on Data-Centric Practices

May 5, 2015 KA Connect
Christopher Parsons of Knowledge Architecture interviews Randy Deutsch of the University of Illinois at Urbana-Champaign at KA Connect 2015. 00:10 A Brief Overview of Randy’s First Book, BIM and Integrated Design (2011) 02:04 How far have we come since Refabricating Architecture in 2004? 03:10 Behind the Scenes of Randy’s Upcoming Book, Data Driven Design and Construction (2015) 04:00 The Vast Majority of People in Our Industry Are Indifferent to Data 06:10 Engaging Construction Firms in The Conversation About Data 07:50 How AEC Practices Differ in Their Relationship with Data 09:15 What does a Data Driven AEC firm look like? 10:45 How do you balance intuition and data when making design decisions? 12:30 How does working with data change an architecture firm's relationship with clients? 14:57 What does it mean to an engineering firm to have architects come to the table with more data? 17:17 Data Encourages Architects to Be More Trusted Advisors and Business Consultants 19:35 Does working with more data in practice change who we hire? 22:17 What’s the difference between Data Wranglers and Data Specialists? 24:06 What's the role of academia in introducing data into practice? 27:11 How do architecture school faculty feel about the increasing role of data in practice? 28:47 What did you learn in writing the book that totally surprised you? 31:45 How well do AEC firms value employees with data skills? 34:00 If firms want to learn more about using data on their projects, where can they get started? 37:00 How do firms create better habits in terms of acquiring data? 38:30 What's the biggest thing keeping AEC firms from becoming Data Driven? 40:24 How do we keep the architecture profession attractive to new students? 43:56 Is data the new sustainability?

Randy Deutsch at KA Connect 2015.
46:59

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In KA Connect 2015 Part 2

Deep Dive: Social Learning at LMN Architects

May 5, 2015 KA Connect
A live case study discussion with Etienne and Bev Wenger-Trayner (Wenger-Trayner), Scott Crawford (LMN Architects), Jack Chaffin (LMN Architects), and Christopher Parsons (Knowledge Architecture) about Social Learning in LMN Architects’ Tech Studio Community of Practice at KA Connect 2015. 00:10 Introducing Etienne and Bev Wenger-Trayner’s Framework for Measuring the Value of Social Learning 02:01 Learning as a Process of Value Creation 02:32 Key Members of a Community of Practice 03:25 Key Members of the LMN Architects Tech Studio (LMNts) Community of Practice 04:26 Social Learning Starts with Learning Activities (w/ LMNts Examples) 06:35 Social Learning Framework Component #1: Immediate Value 07:31 Social Learning Framework Component #2: Potential Value 09:00 Social Learning Framework Component #3: Applied Value 10:37 Social Learning Framework Component #4: Realized Value 12:55 Social Learning Framework Component #5: Transformative Value 15:53 Social Learning Framework Component #6: Strategic Value 17:52 How the LMNts Community of Practice Works (Successfully) with Executive Sponsors 19:20 Why a Strong Connection to Executive Sponsors Is Essential for Social Learning to Succeed 20:02 Why Engaging with Communities of Practice Is Difficult for Managers 22:11 Social Learning Framework Component #7: Enabling Value 23:17 How LMNts Learns How to Enable Learning 24:18 The Essential Behind the Scenes Work Jack Chaffin Does as the Community Manager of LMNts 25:45 Were the learning activities in the LMNts Community of Practice intentionally designed? 29:35 Using the Social Learning Framework to Understand LMNts Examples of Social Learning 31:04 LMNts Social Learning Example #1: The Octahedron Project 34:03 LMNts Social Learning Example #2: The Cleveland Convention Center Project 40:59 Learning to Tell Valuable Social Learning Stories Is a Key Capability for Community Managers 41:57 Question for the audience: Are you reading the LMNts blog? What value is it creating for you? 42:50 Audience Example #1: Jim Martin of Shepley Bulfinch 47:35 Audience Example #2: Plamena Milusheva of Olson Kundig Architects 51:30 Audience Example #3: Tim Rice of LMN Architects 54:38 The Work of People Behind the Scenes Enable Your Firm to Learn 57:09 LMNts Social Learning Example #3: Ferry Terminal Project 1:04:34 Social Learning Framework Component #7: Learning Loops 1:07:11 How Social Learning at LMNts Helps to Spread "The Art of the Possible" 1:08:00 Social Learning Framework Component #8: Aspirations + Conditions 1:12:15 Smarter by Design: How Organizations Can Get Better at Learning 1:16:00 How “Top-Down” is Social Learning at LMN? 1:21:35 How does LMNts measure ROI and justify LMN Architects’ investment in R+D? 1:24:37 How does LMN Architects communicate the value of LMNts to their clients?

Social Learning Case Study Team at KA Connect 2015.
1:29:41

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In KA Connect 2015 Part 2

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