As AI-powered search and learning tools become more capable, their effectiveness depends on something far more fundamental: the quality, structure, and completeness of a firm’s knowledge foundation.
Over the past year, MBH Architects has advanced a series of focused initiatives to strengthen how knowledge is captured, structured, and maintained across the firm. What began as a small proof of concept quickly expanded into a broader effort spanning marketing, studio-level practice knowledge, structured project data, and now firmwide learning.
In this webinar, Hillary Thompson, Principal at MBH Architects, will share how MBH is deliberately investing in its knowledge foundation to enable better AI outcomes, improve access to expertise, and create a continuous pipeline connecting project experience, institutional knowledge, and learning.
We’ll explore:
How MBH scoped and executed targeted knowledge capture initiatives to demonstrate early, measurable value
How capturing practice knowledge, studio standards, and best practices is becoming essential groundwork for smarter retrieval and collaboration
The role of structured project data in unlocking new possibilities for search, storytelling, and institutional insight
How MBH is beginning to translate project experience and expertise into scalable learning through Synthesis LMS
Practical strategies for communicating value, building momentum, and sustaining long-term knowledge management initiatives
This session offers a practical, behind-the-scenes look at how one firm is strengthening its knowledge infrastructure to ensure the right knowledge reaches the right person at the right time—and how that foundation is enabling the next generation of AI-powered knowledge and learning.
We’ll save plenty of time for Q+A.
This 60-minute webinar will take place on Thursday, April 16th at 11 AM PT.
We hope to see you there.
Featured Guest
Hillary Thompson, Principal
Hillary brings together design thinking, strategic communication, and systems development to strengthen how MBH operates and tells its story. With a foundation in graphic design and over a decade leading brand, marketing, and knowledge initiatives at MBH, she approaches strategy as a design challenge, building frameworks that connect people to performance. Her work focuses on building scalable platforms, clarifying complex information, and aligning teams to ensure that the firm’s expertise, culture, and innovation are both visible and actionable.
About MBH Architects
Founded in 1989, MBH Architects is an international design practice working across retail, residential, workplace, and mixed-use environments. With offices in the San Francisco Bay Area, Denver, New York, Mumbai, and Bengaluru, the firm integrates architecture, interiors, and design technology to deliver thoughtful, high-performing spaces. MBH approaches each project through collaboration and a rigorous process, balancing creativity with operational excellence to create environments that foster connection, productivity, and long-term growth.