Engineering Content: The Story of Arup Thoughts

Carmen Whitelock, Head of Online Strategy
Arup

Speaker Bio
Carmen Whitelock is Head of Online Strategy at Arup, the global design engineering firm. Based in London, she has been driving Arup’s online communications strategy since 2008, having joined from Save the Children UK where she held a similar role. Since taking over at Arup, Carmen has been responsible for the full redesign of the global website (arup.com), as well as introducing a new governance framework and editorial policies. Last year, Carmen boosted progress further with the launch of ‘Thoughts’ (thoughts.arup.com), a thought leadership blog for experts, practitioners and enthusiasts to discuss a host of issues affecting the built environment. Originally from New Zealand, Carmen has amassed extensive international experience in online PR, marketing and communications.

Carmen Whitelock (Arup), James Kent (Thornton Tomasetti), and Melanie Kahl (Cannon Design) talk about social media and thought leadership in their respective practices.

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The Connected Practice

Christopher Parsons, Founder and CEO
Knowledge Architecture

Speaker Bio
As Founder and CEO of Knowledge Architecture, Christopher is responsible for marketing and sales, product management, and corporate operations. Christopher has been a technology leader in the AEC industry since 2002, including serving as the Chief Information Officer for Steinberg Architects and the Information Technology Director for SMWM (now Perkins+Will). 

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The Social Nature of Engineers

Jim Kent, Chief Marketing & Communications Officer
Thornton Tomasetti

Speaker Bio
James Kent has more than 25 years of experience in marketing and communications for scientific and technical organizations in the U.S. and Europe. He is responsible for internal and external communications, media relations, Web and online communications, and firm-wide marketing functions. Jim was previously head of communications at Woods Hole Oceanographic Institution, director of communications at Thomson-Reuters, and held various communications and marketing roles in a 15-year career with Schlumberger, the oilfield services company.

Jim started his career in newspapers, working for dailies and weeklies in the U.S. Northeast. His reporting and writing has appeared in The Washington Post, The New York Times, American Scientist and Scientific American. He is coauthor of “A Moveable Shore: The Fate of the Connecticut Coast,” (Duke University Press, 1992) a layman’s guide to coastline evolution related to climate change.
 

Carmen Whitelock (Arup), James Kent (Thornton Tomasetti), and Melanie Kahl (Cannon Design) talk about social media and thought leadership in their respective practices.

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Marrying Research and Intuition

Frank Grauman, Principal
Bohlin Cywinski Jackson

Speaker Bio
Over the past 30 years, Frank Grauman has designed widely varied projects that exemplify emotional, intellectual and technical fulfillment. Underlying his leadership role among his colleagues, clients and those who know his built work is an inquiring approach to collaboration. He begins each project by examining how it will work for people, how it will be built, how its systems will perform, and how it fits its cultural, historic and master planning situation. His architecture is marked by a lucid integration of site, function and technology.

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Give it Away: The Marketing Impact of Research

Jim Wheeler, President
Ayers Saint Gross

Speaker Bio
Mr. Wheeler is President of Ayers Saint Gross and has more than 25 years of experience in all aspects of the architectural profession. He is responsible for the development of Ayers Saint Gross’ nationally recognized Comparing Campuses Poster, a statistical database of more than 170 college and university campuses. He has written and lectured extensively on trends in higher education planning and co-authored the chapter on campus planning for the APPA/NACUBO publication Planning and Managing the Campus Facilities Portfolio. In 2009 he presented a paper to the Confederation of India Industry’s National Committee on Education, which outlined the physical facility requirements for the proposed development of 1,500 new universities in India. In 2010, Mr. Wheeler received an International Leadership Award from the World Trade Center Institute.

Nicholas Holt (SOM), Alex Serriere (TEECOM), and Jim Wheeler (Ayers Saint Gross) discuss their experiences running Research groups at their respective firms.

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Innovation at SOM

Nicholas Holt, Technical Director
Skidmore, Owings & Merrill

Speaker Bio
Nicholas Holt is a Technical Director at Skidmore, Owings & Merrill, New York. A firm believer in the benefits of collaborative and empirically based practice models, Mr. Holt approaches design by integrating building systems, sustainable design principles and extensive construction knowledge from the conceptual development of a project through construction documentation and execution. Mr. Holt is a leader in SOM’s High Performance Design Initiative, developing tools by which SOM will meet the net zero carbon, energy, waste, and water goals of the coming years. Mr. Holt is also a Principal at the Center for Architecture Science and Ecology (CASE), a research collaboration between SOM and Rensselaer Polytechnic Institute. Focusing on emergent materials and technologies, CASE blends private sector practicality and academic rigor to develop innovative, award winning technologies for application in buildings. Within SOM, Mr. Holt is a leader in SOM’s firm wide High Performance Design Initiative, an internal think tank that is developing the standards and goals by which SOM will approach the design of High Performance buildings and ultimately meet the net zero carbon, energy, waste, water goals of the coming years. Mr. Holt is also a Principal at the Center for Architecture Science and Ecology (CASE), a research collaboration between SOM and Rensselaer Polytechnic Institute. Focusing on emergent materials and technologies, CASE blends private sector practicality and academic rigor to develop innovative, award winning technologies for application in buildings.

Nicholas Holt (SOM), Alex Serriere (TEECOM), and Jim Wheeler (Ayers Saint Gross) discuss their experiences running Research groups at their respective firms.

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