Featured Guests

Hillary Thompson, MBH Architects
Shelly VandeWege, GMB
Jodi Vaccaro, Page
Susan Strom, Chief Client Success Officer at Knowledge Architecture (Moderator)

Webinar Summary

This SMPS Learning Lab webinar explores internal marketing initiatives that have moved the dial for three Knowledge Architecture clients: MBH Architects, GMB Architecture + Engineering, and Page.

Marketing professionals from these three firms share examples of internal marketing efforts that led to firmwide awareness of services and sectors, inspired employees to reach out to marketing with their project stories, and elevated knowledge sharing across the business.

Webinar Timeline

Introduction
00:30 Introduction to KA
03:00 What is Internal Marketing?
04:00 Opening Exercise: 3-5 Current Internal Marketing Practices
05:50 One Bright Spot from your Internal Marketing List (download transcript)
07:13 Speaker Introductions

Shelly VandeWege, GMB
08:57 Speaker Introduction
09:25 Introduction to GMB
16:07 GMB Brand Guiding Principles
16:45 People Centric
18:00 Education Focused
18:36 Fun and Energetic
20:30 Measuring Success

Jodi Vaccaro, Page
22:28 Speaker Introduction
23:17 Introduction to Page’s Design for Impact Report
25:28 Compiling the Report
26:06 Sections of the Report
27:30 Developing an Internal Framework from an External Resource
29:40 COLAB Groups
32:00 Benefits to Employee Engagement
34:00 Benefits to Marketing and Communications
34:45 Design for Impact Toolkit (Miro Board)
36:29 View the Full Report (Issuu)

Hillary Thompson, MBH Architects
37:15 Speaker Introduction
38:00 Transforming a Town Hall Into an Engagement Opportunity
39:10 The Need for Change
40:25 Catalyst for Change
41:00 Key Changes Implemented
41:53 Results (Video Compilation)
45:25 Key Benefits
46:15 Employee Survey Responses
46:50 Impact on External Marketing
47:38 Tips for Successful Implementation

Q+A
49:12 Q:How do you measure connection and alignment?
51:50 Q: How many people work on Page’s Design for Impact Report
53:56 Q: Do you and the marketing team choose the teams to present or do they volunteer?
55:05 Q: How much time do regular staff dedicate to preparing their sessions?
56:22 Q: How do you reach people in the field who are physically dispersed?
58:34 Closing and Contact Information