Christopher Parsons, our Founder and CEO, recently Katie Cash from Smartegies on the AEC Marketing for Principals podcast to talk about how knowledge management is evolving in the AI era. The episode is called “Knowledge is Power: How AEC Firms Are Leveraging Data to Win Smarter.”
They discussed how the upside of AI for AEC marketing is enormous: faster research, better positioning, richer storytelling, and time saved on repetitive work. But that those gains depend on high-quality firmwide knowledge. Marketers are discovering that AI doesn’t magically retrieve the right information from existing systems and network drives — it only accelerates what has been made accurate, structured, and accessible.
Christopher and Katie also explored why marketing teams are increasingly becoming the builders and stewards of their firms’ knowledge foundation.
Enjoy!
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